IDeaS Appoints Ibrahim Saba as Principal Sales Director in the Middle East, Expands Regional Presence

Spurred by ongoing regional growth and product development, IDeaS welcomes veteran commercial leader to capitalize on market momentum

IDeaS Revenue Solutions, the world’s leading provider of automated revenue management software and services, announced today the appointment of Ibrahim Saba as principal sales director. Based in Dubai, Saba will oversee the strategic growth of IDeaS in a region with one of the fastest-growing hospitality sectors in the world, the Middle East and North Africa.

IDeaS Appoints Ibrahim Saba as Principal Sales Director in the Middle East, Expands Regional Presence

IDeaS

Before joining IDeaS, Saba worked with industry leaders such as Frontline Performance Group and TSA Solutions and has held senior commercial roles with IHG and Marriott both on property and at the corporate level. Saba will report to area vice president of EMEA, Michael McCartan, to drive the company’s growth and expansion in the market.

Ibrahim Saba is a seasoned commercial leader with more than 25 years of experience in hospitality and hospitality technology. He is a passionate hotelier at heart. His extensive experience and knowledge of the region, having lived and worked in Qatar, Kuwait, Egypt, Jordan, and most recently in the UAE, will provide a perfect foundation for IDeaS’ ambitious growth plans in the region. We couldn’t be more thrilled to welcome Ibrahim to the IDeaS family. Michael McCartan, area vice president of EMEA, IDeaS
I am delighted to join IDeaS at this dynamic and promising moment in the company’s global growth The world’s largest active pipeline of new hotels is in the Middle East. As we continue to expand our reach throughout this increasingly popular region, we are committed to ensuring our clients and their commercial teams have the data they need to stay ahead of the competition. Ibrahim Saba, principal sales director, IDeaS

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IDeaS, a SAS company, powers profitable hospitality. As the global leader in revenue management, IDeaS supports a diverse range of hospitality, including independent hotels, resorts, global hotel chains, cruise lines, and parking brands. IDeaS’ AI-driven solutions go beyond forecasting and pricing to optimize revenue, boost profitability, and improve efficiency, helping hospitality organizations build fully connected commercial strategies.