Hyatt, HTTG and The Dragon Group Announce Strategic Cooperation Agreement to Develop Hotels in China

Achieving win-win, the collaboration can expand Hyatt’s brand footprint in China and foster the strategic development of The Dragon Group and visibility for its boutique hotel brands

Hangzhou Trade and Tourism Group (“HTTG”), Zhejiang Dragon Hotel Management Group Co., Ltd (“The Dragon Group”) and Hyatt Hotels Corporation (NYSE: H) today announced that affiliates of the three parties entered into a strategic cooperation agreement. The cooperation aims to drive the expansion of hotels under Hyatt’s distinguished Independent Collection and select service brands in China and foster the strategic development of The Dragon Group...

Hangzhou Trade and Tourism Group (“HTTG”), Zhejiang Dragon Hotel Management Group Co., Ltd (“The Dragon Group”) and Hyatt Hotels Corporation (NYSE: H) today announced that affiliates of the three parties entered into a strategic cooperation agreement. The cooperation aims to drive the expansion of hotels under Hyatt’s distinguished Independent Collection and select service brands in China and foster the strategic development of The Dragon Group and its hotel brands. On the same day, it was announced that The Dragon Group was acknowledged by Hyatt as a third-party management company for franchised hotels across Hyatt’s portfolio under Independent Collection and select service brands within the territory of China.

At the heart of this collaboration is a groundbreaking approach – combining the unique strengths of local giants with the diversified brand portfolio and worldwide loyalty program of an international group. HTTG, a forefront tourism group in China encompassing a broad-spectrum of industrial and commercial ventures, and The Dragon Group, renowned for its Chinese-oriented hospitality expertise, bring a wealth of local experience and market presence to this strategic cooperation agreement.

This cooperation sets the stage for Hyatt to significantly expand its brand footprint throughout China. “We are pleased to join hands with HTTG and The Dragon Group and expand our franchise growth in Asia Pacific. Hyatt continues to seek innovative ways to develop our hotel portfolio by collaborating with owners and developers who share our values and commitment to expanding our brands in a country with such significant growth potential,” said Stephen Ho, president Greater China and growth, Asia Pacific, Hyatt.

HTTG is a leading player with extensive experience in developing upscale hotels in China and has a striking return on investment. We are confident that Hyatt's expertise in the hotel industry and globally renowned brand reputation can unlock unprecedented business growth. Chen Guohua, general manager, Hangzhou Trade and Tourism Group
The Dragon Group has profound insights into the Chinese hotel market, overseeing a variety of hotels and resorts across the country. With our deep roots in the local market and Hyatt’s global resources in hospitality, we look forward to offering a diverse range of choices for guests and creating distinguished guest experiences that exceed expectations in the dynamic and highly competitive market. Charles Cheng, chairman, The Dragon Group Hotel Management Co, LTD

Under the strategic cooperation agreement, Hyatt and The Dragon Group intend to develop more than 60 hotels over the coming decade, the first of which is expected to be a Hyatt Place hotel in Hangzhou. Once affiliated, these hotels will be part of Hyatt’s loyalty program, World of Hyatt, which is one of the fastest growing loyalty programs in the hospitality industry. Guests will be able to earn World of Hyatt points and redeem them for free night awards and access many other benefits at Hyatt locations worldwide, which reflects Hyatt’s commitment to catering to the evolving preferences of its Chinese guests and to continually offering them diverse and exceptional hospitality experiences.

The term “Hyatt” is used in this release for convenience to refer to Hyatt Hotels Corporation and/or one or more of its affiliates.

Asia Pacific China

Hyatt Hotels Corporation, headquartered in Chicago, is a leading global hospitality company guided by its purpose – to care for people so they can be their best. As of June 30, 2024, the Company’s portfolio included more than 1,350 hotels and all-inclusive properties in 78 countries across six continents. The Company's offering includes brands in the Timeless Collection, including Park Hyatt®, Grand Hyatt®, Hyatt Regency®, Hyatt®, Hyatt...

The Unbound Collection by Hyatt brand is a portfolio of independent, premium hotel properties, ranging from historic urban gems to contemporary trend-setters and boutique properties to resorts. Whether it is a fascinating past, an exclusive location, famous architecture and design, or an award-winning dining experience, each of the brand’s 19 hotels has its own distinct narrative and creates novel, story-worthy experiences for guests.

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A community for the spirited, light-hearted, and young-at-heart, Joie de Vivre offers a collection of vibrant, independent hotels that are true reflections of the urban neighborhoods they call home. Each hotel provides an experience that is inclusive in spirit and space, welcoming all vibes, tribes and unique souls—effortlessly bringing people together with joy-driven service.