Hotel Revenue Management glossary: The definitive A to Z of terms for hoteliers

It takes patience, practice, commercial nous and access to the best data and software available. We hope, that with a good understanding of the topic, the starting point of which is a familiarity with its foremost terms and concepts, you’ll be able to more than exceed 12.5% in your efforts at your hotel.

Only 12.5% of the accommodation in this hotel is occupied, which makes one ruminate. So wrote the humorist, Moose Allain, on X, formerly Twitter. A nice joke but for hoteliers Revenue Management is no laughing matter

It takes patience, practice, commercial nous and access to the best data and software available. We hope, that with a good understanding of the topic, the starting point of which is a familiarity with its foremost terms and concepts, you’ll be able to more than exceed 12.5% in your efforts at your hotel.

The hospitality industry is moving faster than ever and new terms will keep popping up over time. So, be sure to bookmark this page, as we will keep on adding and updating definitions along the way.

Now, let’s check in straight away at A.

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Lighthouse is the AI Commercial Operating Platform for hospitality — the intelligence and automation layer that connects pricing, distribution, marketing, and performance management into a single system of action. Powered by the industry’s largest proprietary data network, spanning 80,000 hotels across 185 countries, Lighthouse delivers better commercial outcomes for global chains, regional groups, and independent hoteliers. Learn more at www.mylighthouse.com.

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Lighthouse (formerly OTA Insight) is the leading commercial platform for the travel & hospitality industry. We transform complexity into confidence by providing actionable market insights, business intelligence, and pricing tools that maximize revenue growth.