The Acceleration of Direct Bookings — Source: h2c GmbH

h2c regularly conducts in-depth hospitality technology research. This year, we are focusing on Hotel Direct Bookings and we are inviting hotel chains up from 3 properties to provide their feedback. Your participation in this study will help the industry better understand hotel direct booking strategies and tactics, as well as emerging trends.

We really appreciate your feedback! It only takes about 20 minutes to complete our survey, and you can even do it on your mobile device.

All responses will be kept strictly confidential and used only to determine trends. Data will be reported only in aggregate form and your individual responses will not be shared with any external partners or sponsors.

To receive your in-depth Executive Summary (October/November), please reply by June 25, at the latest.

To participate in the online survey, please click here. Should you prefer an interview, please reach out to us.

We thank our sponsors Amadeus Hospitality, Cendyn, dailypoint, D-EDGE, ErmesHotels, Oracle Hospitality, P3 Hotel Software, SHR Group, Thynk and Zucchetti for making this study possible. We also thank our partners ExploreTECH, hospitality INSIDE, hospitalitynet, HSMA and IHA for their support.

About h2c

Founded in 2001, h2c is a leading professional services provider to the global hospitality industry. The company specializes in empowering hotels and hospitality businesses to identify, implement, and manage the right technology solutions for their unique needs.

Backed by deep market expertise and regular market research projects that continuously track hospitality technology trends, h2c supports clients across every stage of digital transformation—from system specifications and RFP (Request for Proposal) processes to supplier-independent consulting and comprehensive project management.

h2c also offers Conttessa, a smart solution that automates static content updates across OTAs, metasearch sites, and direct channels—helping hoteliers save time, reduce errors, and ensure consistency.

Mission Statement:

h2c inspires success in hospitality commerce. We turn marketplace complexities into actionable strategies, ensuring our clients remain confidently in control.

For more information, please visit h2c.de

Christin Haensel
Director
h2c GmbH