The HSMAI Foundation’s latest research, From Solos to Symphony: The Transformational Power of ‘Commercial’, authored by Breffni Noone and Chris Boyd, highlights the importance of understanding and implementing a robust commercial strategy in the hospitality sector. Embracing a unified approach across Sales, Marketing, and Revenue Management optimizes performance and ensures sustained growth and competitiveness in this era of transformation within the hotel commercial space.

From Solos to Symphony: The Transformational Power of ‘Commercial’— Source: HSMAI
From Solos to Symphony: The Transformational Power of ‘Commercial’— Source: HSMAI

HSMAI Foundation Special Report: From Silos to Symphony: The Transformational Power of ‘Commercial’

About HSMAI

HSMAI is a global organization of sales, marketing, and revenue management professionals representing all segments of the hospitality industry. With a strong focus on education, HSMAI leads the way in identifying and communicating trends in the hospitality industry. Operating as a leading voice for both hospitality and for sales, marketing, and revenue management disciplines, HSMAI connects its members with customers. Founded in the United States in 1927, HSMAI is membership organization comprising 5,000 members from 35 countries and chapters worldwide. Connect with HSMAI at hsmai.org.

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