From Solos to Symphony: The Transformational Power of ‘Commercial’
The HSMAI Foundation’s latest research, From Solos to Symphony: The Transformational Power of ‘Commercial’, authored by Breffni Noone and Chris Boyd, highlights the importance of understanding and implementing a robust commercial strategy in the hospitality sector. Embracing a unified approach across Sales, Marketing, and Revenue Management optimizes performance and ensures sustained growth and competitiveness in this era of transformation...
From Solos to Symphony: The Transformational Power of
Photo by HSMAI (USA)
The HSMAI Foundation’s latest research, From Solos to Symphony: The Transformational Power of ‘Commercial’,
authored by Breffni Noone and Chris Boyd, highlights the importance of understanding and implementing a robust commercial strategy in the hospitality sector. Embracing a unified approach across Sales, Marketing, and Revenue Management optimizes performance and ensures sustained growth and competitiveness in this era of transformation within the hotel commercial space.
HSMAI Foundation Special Report: From Silos to Symphony: The Transformational Power of ‘Commercial’
About HSMAI
The Hospitality Sales & Marketing Association International (HSMAI) is committed to growing business for hotels and their partners and is the industry's leading advocate for intelligent, sustainable hotel revenue growth. The association provides hotel professionals and their partners with tools, insights, and expertise to fuel sales, inspire marketing, and optimize revenue through annual programs such as the Commercial Strategy Conference and Adrian Awards. Founded in 1927, HSMAI is a membership organization comprising more than 5,000 members worldwide, with over 30 chapters in the Americas Region. Connect with HSMAI at hsmai.org.