Brand Dilemma: Navigating the Pros and Cons of Launching New Brands – An Unbiased Perspective

Hala Matar Choufany contributes her insights on the “Brand Dilemma: Navigating the Pros and Cons of Launching New Brands – An Unbiased Perspective".

Throwback to Future Hospitality Summit Saudi Arabia last month, where Hala Matar Choufany هلا مطر شوفاني contributed her insights on the “Brand Dilemma: Navigating the Pros and Cons of Launching New Brands – An Unbiased Perspective".

Click below to watch the discussion unfold with Catherine Edwards, Chief Strategy Officer at QUO.

Media Contact

Hala Matar Choufany

President for HVS Middle East, Africa & South Asia and Managing Partner of HVS Dubai [email protected]

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HVS is the world's leading consulting and services organization focused on the hotel, restaurant, shared ownership, gaming, and leisure industries. Established in 1980, the company performs more than 2,000 assignments per year for virtually every major industry participant. HVS principals are regarded as the leading professionals in their respective regions of the globe.