Miami, FL - B&B HOTELS is pleased to announce that it has completed its second U.S. deal for a hotel in Jacksonville, Florida. This marks another milestone for B&B HOTELS which brings its highly successful lease model to the United States. The successful opening of the first hotel in Orlando, only four months ago, has led to a growing interest in Europe's fastest-growing midscale hotel brand with its real estate investor Batipart, which has supported the hotel chain since day one in this new U.S. project.

The B&B HOTEL Jacksonville is strategically located at exit 357 of Interstate 10 at the western gateway to the city. It will open with 156 rooms in the 1st quarter of 2025 following a comprehensive renovation.

Valerio Duchini, CEO of B&B HOTELS US, expressed his commitment to building a successful business. Today and as previously promised, we are really glad and honored to announce the signing of our second hotel in the U.S. and specifically in Jacksonville. The hotel will undergo a complete renovation, and it will be opened in the first months of 2025. This is another big step in the development of B&B HOTELS in Florida and the U.S. A big thank you to our real estate partner, Batipart, for their support since the beginning of this adventure in the U.S.

With a portfolio of nearly 800 hotels spanning 17 countries, B&B HOTELS's remarkable growth in Europe can be attributed to its innovative business model, which emphasizes flexibility and a core essentials approach. The company firmly believes that an affordable, well-designed, and comfortable accommodations model will be a game-changer in the U.S. market.


Founded in Brest in 1990, B&B HOTELS is the fastest-growing and second largest hotel chain in Europe. It has a network with nearly 800 hotels in 17 countries, in Europe and the U.S. In 2023 alone, the brand achieved a revenue of $1.3 billion, demonstrating its successful strategy of offering unbeatable value without compromising on quality. The brand is committed to offering high-quality service at the best price, guided by values of empathy, integrity, inclusion, simplicity, and continuous improvement. B&B HOTELS is also dedicated to Corporate Social Responsibility and is certified in sustainability by SOCOTEC.

Valerio Duchini has been the U.S. CEO of B&B HOTELS since 2023. Since 2016, Fabrice Collet has served as the President and CEO of B&B HOTELS, with Goldman Sachs becoming the principal shareholder in 2019.

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