IHG Greater China, Dossen Hotel Group, and Orange Hotels set pledges to shift 30-70% of their menus to plant-based by next year across over 3,500 hotels

In response to the growing consumer demand for healthier and more sustainable dining options, major players in China's hospitality industry are taking decisive action. Over the past three months, InterContinental Hotels Group (IHG) Greater China, Dossen Hotel Group, and Orange Hotels have announced ambitious commitments to transform their menus, pledging to make 30-70% of their menu offerings plant-based by 2025.

IHG Greater China, Dossen Hotel Group, and Orange Hotels set pledges to shift 30-70% of their menus to plant-based by next year across over 3,500 hotels

Photo by Lever China

"We are excited to embark on this journey towards a more sustainable future,” said Jerome Qiu, Chief Operating Officer of IHG Hotels & Resorts Greater China, which in June became the first multinational brand to issue a plant-based food policy in the Chinese market. “Our target of making thirty percent of menu items plant-based by 2025 aligns with our core values of responsible sourcing and environmental stewardship. This also echoes our 'Journey to Tomorrow' ten-year plan. By expanding our menu to include a diverse range of plant-based dishes, we aim to provide our guests with healthier, more environmentally friendly dining choices."

The commitments from IHG, Dossen Hotel Group, and Huazhu Group to significantly increase their plant-based offerings is a sign of China’s hospitality industry's new leadership role in advancing sustainable dietary habits. It's encouraging to see such alignment with global sustainability goals and consumer health priorities.Cecilia Zhao, Sustainability Program Manager at Lever China

Not long after IHG’s commitment, state-owned Dossen Hotel Group—which operates 2,000 hotels across China and is currently developing another 1,500—became the first domestic hotel group to implement a plant-based food policy. The hotel management company committed to transforming 30% of its menu to plant-based items across all locations by 2025.

Our goal of making 30% of our menu items plant-based by 2025 aligns with our core values of sustainable development and customer supremacy. By upgrading our menus to include more delicious plant-based dishes, we provide healthier and more environmentally friendly dining options for our guests at Dossen Hotel Group.Xinhua Cheng, founder and chairman of Dossen Group

Not to be outdone, Huazhu Group, a publicly listed domestic company that operates multiple hotel brands, also announced a plant-based food policy in August. The group has selected Orange Hotels as the first of its hotel brands to roll out the bold goal of achieving 70% plant-based menus by 2025 across its over 750 locations.

We are pleased to be working towards China's climate goals and consumers' dietary health. Orange Hotels promotes the Lifestyle of Health and Sustainability (LOHAS) brand concept and encourages everyone to embrace a healthy and sustainable lifestyle. Our goal of making 70% of our dishes plant-based by 2025 coincides with our values of sustainability and pursuit of innovation. By continuing to refine Orange Hotel's menu with a focus on healthy sustainability, we are providing hotel guests with healthier, environmentally friendly dining options.Yaohui Yang, CEO of Orange Hotels

These major hotel groups’ embracing of plant-based dining aligns closely with evolving consumer preferences. In a recent comprehensive survey of thousands of Chinese consumers, nearly 90% of respondents said they plan to increase their plant-based food intake over the next year. 85% of those surveyed also said they expect hotels and restaurants to offer more plant-based options, viewing it as a crucial step in promoting public health and sustainable development.

About Lever China

Lever China is a Shanghai-based consultancy that focuses on early-stage investment and consultancy services in the new protein industry, working to advance plant-based foods and upgraded animal proteins.

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Lever Foundation is a global NGO with staff operating across Asia, Europe, North America, and Latin America. Lever Foundation works with leading companies to help upgrade their food sourcing for a more humane, safe, and sustainable supply chain, focusing on upgraded animal protein and plant-based foods.

About H World Group Limited

Headquartered in China, H World Group Limited (NASDAQ: HTHT; HK: 01179) is a leading global hospitality company with a diversified portfolio including Steigenberger Icons, Steigenberger Hotels & Resorts, MAXX, HanTing, JI Hotel, Crystal Orange Hotel, among others. The Group emphasizes asset-light operations, digital innovation, and strategic brand development to drive sustainable international growth.

For more information, please visit H World's website: https://ir.hworld.com

Dossen offers a wide portfolio of inspiring hospitality brands that give owners clear path to profitability, including:

EASSEN – a high-end business hotel brand; ECHARM – a standard mid-scale hotel brand; CITTEL – a leading high-end economy hotel brand; JTOUR Inn- a featured business hotel brand; BORRMAN – a featured mid-and-high-end business hotel brand; NICE TO MEET YOU – a mid-and-high-end life-style hotel brand; IMMERSING – a mid-and-high-end immersing resort hotel brand; POLTON – a mid-and-high-end service apartment brand.

Today, Dossen International reaches beyond our Chinese roots to offer innovative, stylish and convenient hotel brands across Southeast Asia, Asia Pacific, Indian Ocean, Arabian Gulf and Europe.

About IHG®

IHG Hotels & Resorts [LON:IHG, NYSE:IHG (ADRs)] is a global hospitality company, with a purpose to provide True Hospitality for Good.

With a family of 17 hotel brands and IHG Rewards, one of the world's largest hotel loyalty programmes, IHG has over 6,000 open hotels in more than 100 countries, and a further 1,800 in the development pipeline.

InterContinental Hotels Group PLC is the Group's holding company and is incorporated and registered in England and Wales. Approximately 350,000 people work across IHG's hotels and corporate offices globally.

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Food & Beverage Food & Beverage

We are Lever Foods, a Shanghai-based company that provides consulting services to leading domestic and international food companies, startups and investors. We provide specialized consulting on two key issues. First, we help food companies shift to using cage-free or free-range eggs. And second, we help leading companies, startups, and investors identify and take advantage of opportunities in the alternative protein space (plant-based meat and...

Huazhu Hotels Group, also known as Huazhu Group Limited, is a major hotel group in China, founded in 2005 by Ji Qi. The company, which rebranded to "H World" in 2022, operates under a multi-brand strategy, managing a diverse portfolio of hotel chains that range from budget to luxury segments, including well-known brands like Hanting, Joya, and Blossom House.

Dossen International Group is one of China’s leading hospitality management companies, with portfolio that includes over 1000 operational properties across 200 different cities in China, several hotels in Malaysia and more new hotels rapidly being developed worldwide.

Orange Hotel Group is bringing its distinctive, designer hotel product to consumers in China at budget hotel prices. Headquartered in Beijing, Orange Hotel Group currently operates 92 hotels across 23 Chinese cities including Beijing, Shanghai, Nanjing, Hangzhou,Tianjin, and Ningbo.

IHG Hotels & Resorts is a global hospitality company, with a purpose to provide True Hospitality for Good. With a family of 19 hotel brands and IHG One Rewards, one of the world's largest hotel loyalty programmes, IHG has over 6,000 open hotels in over 100 countries, and more than 1,900 in the development pipeline.