Tourism innovations of tomorrow: ITB Berlin opens call to submit innovations for the eTravel Stage and ITB Innovators

Innovations are decisive for the success of developing and securing the future of the tourism industry. As the World’s Largest Travel Trade Show, ITB Berlin offers these innovations a groundbreaking platform. From 4 to 6 March 2025 the eTravel Stage, an integral part of the ITB Berlin Convention, will be focusing on technological change and digital progress in the travel industry. Experts can share their knowledge with an international audience of trade visitors at a total of five theme tracks. With the ITB Innovators, ITB Berlin puts the spotlight on the visionaries in the travel industry. The future-oriented platform presents the latest products, innovations and services by ITB Berlin’s exhibitors that have the potential to make a long-term impact on the industry.

Call for papers: ITB Berlin eTravel Stage

Travel industry specialists are invited to actively contribute to the convention programme. At live sessions they can present their ideas, case studies, best practices and report on their experiences in travel technology and digitalisation to an industry audience that includes travel industry executives, a wide range of decision-makers from eCommerce to IT, international industry professionals, media representatives, bloggers, young professionals and students.

Topic headings range from AI and Travel Technology for a sustainable future to Mixed Reality, Web3 and Hotel Technology. The call for papers is open now and free of charge for anyone involved in the digital transformation of the travel industry. The final selection of entries for the eTravel Stage
will be made by the Board of Experts of ITB Berlin and the convention team. Applications can be submitted until 31 October 2024. Additional information and an application form can be found here: Call for Papers – ITB Berlin eTravel Stage.

Entries for ITB Innovators 2025 can be submitted now

Since 2023, ITB Berlin’s ITB Innovators has been a platform for exhibiting companies to present innovations with the potential to make a long-term impact on the travel industry by driving social, economic or technological change. Startups and established companies can submit their pioneering solutions to the ITB Innovators team, who will examine them free of charge. Ideas can be submitted until 17 January 2025. Additional details and an application form can be found here: Call for Papers – ITB Innovators 2025.

ITB 360° – Travel Hero Podcast: the prospects for innovations in tourism

In addition to being in the spotlight at ITB Berlin in March, trends and developments in the digital transformation of the tourism industry are the main focus at ITB 360° all year round. With its specialist content, interviews and the Travel Hero Podcast, ITB 360° offers a 365-day platform for groundbreaking ideas and industry pioneers. The latest episode of the Travel Hero Podcast entitled ’Tech Travel: AI Transforming the Future of Tourism’ looks at AI’s prospects in the travel industry. Industry experts Leila Summa of Play To Change, Markus Stumpe, CEO of Cruisewatch, and Christian Watts, CEO of Magpie Travel, share their insights and discuss the opportunities this technology offers. Additional ITB 360° content is available online.

About ITB Global Brand Family

For more than 50 years the name ITB has stood worldwide for the travel industry knowledge 365 days a year, networking and trendsetting events - in a virtual, in-person, or hybrid format alike. As the travel industry resurges, the ITB brand family is among the first to come back to offering on-site in-person events. ITB Asia will be held in Singapore from 15 to 17 October 2025, covering the broader regional market. ITB China, the premier marketplace for China's travel industry, is scheduled for 27 to 29 May 2025, in Shanghai. ITB India will take place in Mumbai from September 2 to 4, 2025. ITB Berlin, the world's leading B2B trade show for the travel industry, will take place in Berlin from March 3 to 5, 2026. The inaugural ITB Americas will be held in Guadalajara, Mexico, from 10 to 12 November 2026, covering the American market.