HFTP Donates $25,000 to American Red Cross for Hurricane Helene and Milton Relief Efforts — Photo by HFTP

Hospitality Financial and Technology Professionals (HFTP®) announced today a donation of $25,000 to the American Red Cross in support of the relief efforts for communities affected by Hurricanes Debby, Helene, and Milton. This contribution is made through HFTP's philanthropic initiative, HFTP Helps, which aims to assist those in need.

Hurricanes Debby and Helene have caused significant devastation across the U.S. Southeast, impacting numerous lives and livelihoods. And approaching is Hurricane Milton, which is expected to make landfall this week on Florida’s Gulf Coast. In response to the urgent need for assistance, HFTP is committed to providing resources and support to help those affected to rebuild and recover. HFTP has hundreds of members in the impacted areas.

“During times of crisis, it is crucial for organizations, including nonprofits like HFTP, to come together and support the communities impacted by natural disasters,” said Frank Wolfe, CEO of HFTP. “We hope that our contribution will help the American Red Cross continue its vital work in providing shelter, food, and medical care to those who need it most.”

The American Red Cross has been on the front lines of disaster response, mobilizing volunteers and resources to assist those affected by the hurricanes. Their dedicated efforts ensure that individuals and families receive the support they need during this challenging time. To make a donation in support of recovery efforts, visit the American Red Cross website.

About HFTP

Hospitality Financial and Technology Professionals (HFTP®), established in 1952, is a hospitality nonprofit association headquartered in Austin, Texas USA with an offices in the EU. HFTP is recognized as a group supporting the finance and technology segments of the hospitality industry with an international network of members and stakeholders. HFTP offers expert networks, educational resources, career development programs, research, leadership opportunities and conferences and events. HFTP produces international events throughout the year, including the world's largest hospitality technology tradeshow and conference brand: HITEC. In addition, it oversees the publication of the Uniform System of Accounts for the Lodging Industry (USALI), Hotel Online and Hospitality Upgrade Magazine. For more information about HFTP, visit www.hftp.org.