Oasis tour driving hotel bookings across European markets

WASHINGTON – Eight months before the start of Oasis’ sold-out tour, host markets in Europe are already seeing a significant impact on occupancy on the books, according to Forward STAR data from CoStar. CoStar is a leading provider of online real estate marketplaces, information, and analytics in the property markets.

Over the course of July, August, and September 2025, Oasis is set to perform 19 times across five markets in the United Kingdom and Ireland: Cardiff, Manchester, London, Edinburgh, and Dublin.

As of 4 November, Cardiff showed the highest level in occupancy on the books, peaking at 73.6% on Friday, 4 July, which is the highest 2025 booking level in the market thus far. The following night (5 July) follows closely behind at 63.5%. When compared to the same time last year, booking levels were at 27.7% and 14.2%, respectively.

The third highest booking level is in Manchester, at 61.2% on Saturday, 19 July – the fourth of five performances planned to take place in the city. Last year, the market’s booking level was only at 9.3% for the comparable day.

The business on the books that we see for the much-anticipated Oasis reunion concert dates next year is fantastic. Throughout 2024, we have seen the impact major concerts can have on hotel performance. Much has been said about Taylor Swift’s Eras tour, and the occupancy and room rates seen on the nights of her shows were highly impressive. Thomas Emanuel, senior director at STR

Oasis will no doubt see the same trend in 2025 – the demand for tickets has been unprecedented and that is filtering through to hotel bookings, Emanuel said. When looking at the data, it is worth noting that the smallest hotel market, Cardiff, currently has the largest impact, whilst the largest, London, naturally has the smallest.

The highest occupancy on the books in Edinburgh and Dublin is on Friday, 8 August (55.7%) and Saturday, 16 August (47.4%), respectively. That represents increases from the same time last year of 23.7 ppts in Edinburgh and 27.2 ppts in Dublin.

The lowest booking levels are seen in London, at 6.3% (Sunday, 28 September). Of the five markets, London has posted the lowest booking levels for all the concerts thus far, with the highest occupancy on the books currently falling on Saturday, 26 July, at 16.2% (+7.5 ppts year over year).

Outside Europe, the band is set to continue their tour in Canada, the U.S., and South America, starting with Toronto, which is already showing booking levels at 20.4% (+13.2 ppts year over year) on Sunday, 24 August.

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Additional Performance Data: CoStar’s world-leading hotel performance sample comprises 85,000 properties and 11 million rooms around the globe. Members of the media should refer to the contacts listed below for additional data requests.

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