Report: Wellness: Exploring the Luxury Traveller’s Mindset.

Buzz Vs. Reality Edition #4 - Released at ILTM Cannes 2024

This research is the result of a collaboration between ILTM, Hyatt and Altiant, it features a unique piece of research that focuses solely on affluent and HNW individuals’ views on luxury travel. We gathered quantifiable data from six countries of their global community, with a total of 800 interviews in October 2024 across the UK, US, France and China (n=150 in each), in addition to the UAE and Saudi Arabia (n=100 in each).

Report: Wellness: Exploring the Luxury Traveller

Report: Wellness: Exploring the Luxury Traveller

Photo by Altiant

This research is the result of a collaboration between ILTM, Hyatt and Altiant, it features a unique piece of research that focuses solely on affluent and HNW individuals’ views on luxury travel. We gathered quantifiable data from six countries of their global community, with a total of 800 interviews in October 2024 across the UK, US, France and China (n=150 in each), in addition to the UAE and Saudi Arabia (n=100 in each).

All surveys were conducted online, using sampling methods and generating statistically significant insights based on gender, age groups and wealth levels.

Across the whole sample, 52% identified as male and 48% as female. In age terms, the sample was split 50:50 in terms of under-45s vs over-45s. Almost two-thirds of the total sample (65%) were the equivalent of USD millionaires ($1m in investible assets), with the median investible assets equating to $2.2m when normalised to USD.

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Altiant was founded in 2014 with the specific aim to deliver highly validated, affluent sample for luxury and wealth research. The international team behind Altiant possesses a unique combination of experience from Market Research, Financial Services and Luxury. They have started companies as well as held senior roles in market leading online research companies and large international corporations.