Hilton’s Luxury Hot List: Hilton’s Luxury Brands to Celebrate Record Growth in 2025 and Beyond
Significant brand expansion with more than 500 hotels and new openings in some of the world’s most sought-after destinations, including New York, Costa Rica, Athens and Osaka
Hilton’s luxury brands experienced a record-breaking year of growth with more than 500 properties now open in highly coveted destinations offering once-in-a-lifetime guest experiences across Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts, LXR Hotels & Resorts, NoMad Hotels, and Signia by Hilton, including a new exclusive partnership with Small Luxury Hotels of the World (SLH) and a growing portfolio of standalone Waldorf Astoria...
Waldorf Astoria Costa Rica Punta Cacique
Photo by Hilton
MCLEAN, Va. — Hilton’s luxury brands experienced a record-breaking year of growth with more than 500 properties now open in highly coveted destinations offering once-in-a-lifetime guest experiences across Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts, LXR Hotels & Resorts, NoMad Hotels, and Signia by Hilton, including a new exclusive partnership with Small Luxury Hotels of the World (SLH) and a growing portfolio of standalone Waldorf Astoria Residences. Key 2024 openings included Conrad Singapore Orchard, Conrad Orlando, Waldorf Astoria Seychelles Platte Island, Ka Laʻi Waikīkī Beach, LXR Hotels & Resorts, Arizona Biltmore, LXR Hotels & Resorts, Beach House and Shore Village at Hotel del Coronado, LXR Hotels & Resorts, Conrad Bahrain Financial Harbour, Conrad Chongqing and Signia by Hilton Atlanta.
Additionally, Hilton introduced Hilton for Luxury, a premier global luxury travel advisor (LTA) program designed for Hilton’s top-producing luxury travel advisors in every region to support customers in booking world-class accommodations around the globe.
Global demand for unforgettable stays and sophisticated accommodations is undeniable, and we’re inspired by what lies ahead as we expand our award-winning brands into dynamic markets like Kuala Lumpur, Sydney, and Athens,
said Dino Michael, senior vice president and global head, Hilton Luxury Brands. Hilton’s recent Trends Report highlights that 2025 will be the ‘Year of the Travel Maximizer,’ with luxury travelers leading the charge to make every moment count. They’re embracing a balance of adventure and relaxation, creating meaningful connections, and seeking enriching experiences that go beyond the ordinary. We’re excited to introduce them to a new era of luxury, with the reopening of our flagship Waldorf Astoria New York, and new market openings in Costa Rica, Osaka, London, and more in the years ahead.