Meliá Hotels International Accelerates Luxury Growth In 2025

• The global brand strengthens its position in the luxury segment with 15 openings in 2025
• Key growth areas include Vietnam, Argentina, Italy, Spain, and Middle East

Meliá Hotels International, Spain’s leading hotel group and the third largest in Europe, has announced further expansion of its luxury portfolio in 2025, with the opening of 15 hotels across its luxury brands.

In 2025 Meliá will open the doors to some of its most ambitious hotels yet: ME by Meliá hotels in Malta, Lisbon, Malaga, and Marbella; and ZEL, a lifestyle brand and joint venture with tennis legend, Rafael Nadal, will launch the first lifestyle all-inclusive in the Caribbean.

ME BY MELIÁ MEETS MALTA, MALAGA, MARBELLA AND LISBON
Dynamic, stylish, and rooted in culture, art, fashion, and gastronomy, ME by Meliá brings destination, design, and service together to deliver personal, enriching experiences. Located in global, cultural epicentres, 2025 will see new ME properties launch in European destinations such as Malta, Lisbon, Marbella, and Malaga.

Opening in the heart of the historic Portuguese capital in early 2025, ME Lisbon will showcase the brand’s signature design and cultural programming, as well as world-class gastronomic concepts, a Radio Rooftop Bar with panoramic views, and over 600m2 of meeting and event space. Further development plans for ME by Meliá include Spain – with ME Malaga opening in Q1 2025 and ME Marbella following in Q2 2025 – as well as Greece, Albania, and China. The brand will also bolster its presence in Mexico, with ME Guadalajara and ME Sayulita both set to launch in 2025. Joining ME Cabo, these new Mexican properties further fortify Meliá’s expansion into Mexico, where it is expected to double its presence in the next two years.

THE MELIÁ COLLECTION SEES GLOBAL GROWTH
In 2024, the Meliá Collection welcomed Casa de las Artes, located in Madrid’s literary heart and inspired by the works of Spanish writer, Miguel de Cervantes. Opened in July, the boutique hotel pays homage to the seven fine arts, as well as the iconic figures who shaped Madrid’s cultural legacy, offering travellers the opportunity to take part in a unique combination of workshops, art exhibitions and film screenings. Every corner of the hotel breathes creativity, from its private cinema room, styled after Hollywood’s golden era, to its cosy library, perfect for unwinding with a book after exploring the city.

2025 will see two additional openings for the Meliá Collection brand: Residenza Cardinale in Milan and Ba Vi Mountain near Hanoi in Vietnam, the first Meliá Collection in Asia.

DESTINATION INCLUSIVE, DESTINATION WELLNESS: ESCAPE AND EXPLORE WITH PARADISUS BY MELIÁ
In 2024, the Paradisus by Meliá brand continued to showcase its unique Destination Inclusive concept in Europe, following the successful openings in the Canary Islands of Lanzarote and Gran Canaria.

Pipeline expansion plans for Paradisus by Melià include Fuerteventura, which will see the renovation and rebranding of the existing Meliá Fuerteventura in summer 2025, as well as Paradisus in Pattaya, Thailand, the brand’s introduction into the Asian market. Each destination is carefully selected, and mirrors the brand’s core values, offering a strong sense of place whilst promoting the utmost wellbeing.

ZEL OPENS FIRST LIFESTYLE ALL-INCLUSIVE IN THE CARIBBEAN
Noteworthy openings also include that from ZEL, a lifestyle brand created in collaboration with tennis legend, Rafael Nadal. Inspired by the welcoming homes, outdoor culture, and lifestyle of the Mediterranean, ZEL made its debut in 2023 in Mallorca, with a second property joining the collection in Costa Brava in summer 2024. Now, the brand will continue on an ambitious growth trajectory, with the latest opening in Punta Cana, Dominican Republic, joining the collection in December 2024, and ZEL Sayulita in Mexico, projected to open in 2025.

Nestled along the breathtaking Playa Bávaro, ZEL Punta Cana is the first lifestyle all-inclusive in the Caribbean. Nestled amongst nature and enveloped by spectacular beaches, ZEL Punta Cana welcomes guests from around the world with a unique hospitality experience that combines the Mediterranean lifestyle with the island charm of the Caribbean. Marking the brand’s expansion into the Americas, ZEL Punta Cana celebrates outdoor living with swim-up suites, refreshing pools, and a beach club for sun-soaked days. Guests can enjoy a vibrant culinary experience at Brown, featuring Mediterranean live cooking stations, or savour the flavours of Japan at Nokyo.