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Choice Hotels International Introduces Reimagined Visual Identities for Radisson Brands

New logos, which will start to appear at hotels this year, shepherd in a new phase of Radisson upscale brand advancements, including first on-property elements developed by Choice following its repositioning of the brands

Choice Hotels International, Inc. (NYSE: CHH) begins the next chapter of its reimagination of the Radisson Hotels Americas brands, which it acquired in 2022, with the introduction of new visual identities, including new logos for Radisson, Radisson Blu and Radisson Individuals. The new looks draw from these iconic brands' renowned legacy of world-class hospitality while embracing Choice Hotels' bold and innovative vision to shake up the hotel...

Radisson Hotel Group and Choice

Choice Hotels International, Inc. (NYSE: CHH) begins the next chapter of its reimagination of the Radisson Hotels Americas brands, which it acquired in 2022, with the introduction of new visual identities, including new logos for Radisson, Radisson Blu and Radisson Individuals. The new looks draw from these iconic brands' renowned legacy of world-class hospitality while embracing Choice Hotels' bold and innovative vision to shake up the hotel industry's upscale and upper upscale segments.

The new logos shepherd in a new phase of advancements for these brands under Choice, and are among one of several experiential elements that the company will begin to implement at hotels in the Americas this year following its repositioning of Radisson, Radisson Blu and Radisson Individuals in 2024 to attract more upscale guests and investors and to optimize revenue for owners.

"Since our integration of the Radisson brands, we've sharpened their brand propositions to captivate travelers who are looking for a hotel stay that stands above the rest. This year will mark just the beginning of our efforts to translate that vision into something customers can experience and enjoy on property," said Indy Adenaw, Senior Vice President and General Manager, Upscale Brands, Choice Hotels International. "We are excited to usher in a new era for these beloved Radisson brands. At Choice Hotels, we're never ones to rest on our laurels. We're committed to further strengthening and distinguishing these brands within an increasingly competitive landscape so that owners can be confident they're gaining a truly great value from their investment."

Later this year, Choice will unveil elevated and flexible food and beverage concepts at Radisson hotels, along with other enhancements to the guest experience. Starting with an upcoming hotel in Grenada, Radisson Blu properties will feature functional and inviting Scandinavian-inspired public space and guest room designs, including a "Get Ready Moment" wall housing a large vanity and full-sized closet with flattering lighting. Choice will also introduce new premium amenities including shower, hair and body products to elevate the bathroom experience at Radisson and Radisson Blu hotels.

All these developments are rooted in the brands' shared philosophy of approachability and honoring their heritage of warm hospitality while also fearlessly challenging norms in the upscale segments.

Sales & Marketing Sales & Marketing
Radisson Hotel Group
Management CompanyFranchise OrganizationHotel Group

Radisson Hotel Group is a rapidly expanding international hotel group, operating in EMEA and APAC with over 1,575 hotels in operation and under development in +100 countries. The Group’s overarching brand promise is Every Moment Matters with a signature Yes I Can! service ethos.

Choice
Hotel GroupFranchise OrganizationBrand Owner

Choice Hotels International, Inc. (NYSE: CHH) is one of the largest lodging franchisors in the world, with over 7,500 hotels, representing more than 650,000 rooms, in 46 countries and territories. A wide-ranging portfolio of 22 brands, from full-service upper upscale properties to midscale, extended stay, and economy enables Choice® to meet travelers' needs in more places and for more occasions while driving more value for franchise owners and...

Radisson Individuals
Brand by Radisson Hotel Group

We spark the thrill of exploration, delivering unique experiences at every turn. We cater to the innate curiosity for the untold stories woven into our hotels and their unique destinations while remaining dedicated to service excellence.

Radisson Blu
Brand by Radisson Hotel Group

Radisson Blu invites you to follow your curiosity and think in Blu. The first hotel, opened as the SAS Hotel in Denmark in 1960, was designed by acclaimed architect Arne Jacobsen and was heralded as the first design-forward hotel, a hallmark retained by the brand today. The new Radisson Blu logo honors this heritage of functional Scandinavian design.

Radisson
Brand by Radisson Hotel Group

Radisson is owning its space as a pioneer in hospitality. The 115-year-young brand was first established in the United States by visionary hotelier Edna Dickerson. Through her focus on purposeful innovation, Radisson became a global powerhouse. In a nod to its American roots, the new Radisson logo references the original signage with a prominent uppercase font that was once displayed on hotels across the country.