2025 spring travel trends revealed
Around the world, travelers are proving that spring break isn’t just for students. Fueled by the desire to prioritize self-reflection, immerse in cultural events and spend quality time with family, travelers are exploring destinations all around the world this spring, from breathtaking beaches in Ubatuba, Brazil, and Punta Cana, Dominican Republic to charming European cities Basel, Switzerland and Cologne, Germany1.
Key Takeaways
- Solo travel continues to trend as adventurers embark on extended journeys for self-reflection.
- Families are looking to spend quality time together this spring break, including their beloved pets.
- Trending destinations this spring include vibrant cultural hubs and picturesque coastal towns, from Ubatuba, Brazil to Basel, Switzerland.
Around the world, travelers are proving that spring break isn’t just for students. Fueled by the desire to prioritize self-reflection, immerse in cultural events and spend quality time with family, travelers are exploring destinations all around the world this spring, from breathtaking beaches in Ubatuba, Brazil, and Punta Cana, Dominican Republic to charming European cities Basel, Switzerland and Cologne, Germany1.
Solo wanderlust and the comfort of soft travel
Spring break is evolving beyond group travel, with two key trends emerging this season. First, solo travel is on the rise, with individuals specifically focused on soft travel–or slower paced trips that prioritize leisure and wellbeing. These solo adventurers are embracing more relaxed and meaningful travel experiences, opting for longer trips averaging 17 nights, as compared to 9 nights for duo travelers and 8 nights for families2.
The second trend we’re seeing is travelers taking the literal approach to soft travel by bringing their furry friends along for the adventure3. These trends highlight a shift towards personalized vacation experiences that cater to the different group sizes.
- Solo travel continues to surge beyond Valentine’s Day weekend and into spring, with a 90% growth in solo searches for spring travel dates compared to last year4.
- Compared to last spring, searches for trips with pets have risen by 30%5, with solo travelers experiencing the most significant increase of over 40%6.
- Interest in countryside escapes has risen this spring compared to last7.
- With school breaks in the spring, destinations that offer family-friendly events and activities, including parades during Cologne Carnival to educational exploration at the Ubatuba Aquarium in Brazil, are trending8.
1. Based on internal Airbnb data, of trending searches travelers made in Q1 – Q4 2024 for Spring 2025 compared with searches made in Q1-Q4 2023 for Spring 2024
2. Based on internal Airbnb data, of duration of travel by group size made by global guests in Q1 – Q4 2024 for Spring 2025 compared with searches made in Q1-Q4 2023 for Spring 2024
3. Based on internal Airbnb data, of searches by solo, duo, family, and group travelers with pets made in Q1 – Q4 2024 for Spring 2025 compared with searches made in Q1-Q4 2023 for Spring 2024
4. Based on internal Airbnb data, of searches by group size made in Q1 – Q4 2024 by US guests for Spring 2025 compared with searches made in Q1-Q4 2023 for Spring 2024
5. Based on internal Airbnb data, of searches by global guests with pets made in Q1 – Q4 2024 for Spring 2025 compared with searches made in Q1-Q4 2023 for Spring 2024
6. Based on internal Airbnb data, of searches by US solo, duo, family, and group travelers with pets made in Q1 – Q4 2024 for Spring 2025 compared with searches made in Q1-Q4 2023 for Spring 2024
7. Based on unique searches for countryside listings Q1 – Q4 2024 for Spring 2025 compared with unique searches made in Q1-Q4 2023 for Spring 2024
8. Based on internal Airbnb data, of trending searches travelers made in Q1 – Q4 2024 for Spring 2025 compared with searches made in Q1-Q4 2023 for Spring 2024