Global Study on AI & Automation in Hospitality – What’s Your Take? — Source: h2c GmbH

h2c is conducting a global study on how hotel chains are using AI and automation—and we’d love your input.

Your perspective will help shape industry benchmarks around current initiatives, challenges, and strategies for the future. The survey takes about 20 minutes, is mobile-friendly, and doesn’t require any technical or AI expertise.

As a thank-you, you’ll receive a complimentary Executive Summary of the findings (available in October), featuring insights not included in the public version. To receive it, simply complete the survey by May 19.

Complete survey here

Prefer to share your thoughts in a brief interview instead? To schedule a time that works best for you, click here.

All responses are confidential and reported in aggregate. No individual data will be shared with sponsors or external parties.

Thank you for helping drive the future of hospitality tech!

Study Sponsors:
Access Hospitality · Apaleo · Blastness · Cendyn · Cloudbeds · dailypoint · IDeaS · Ireckonu · Planet · Profitroom · RobosizeME · Sabre Hospitality · SuitePad · Zucchetti

About h2c

Founded in 2001, h2c is a leading professional services provider to the global hospitality industry. The company specializes in empowering hotels and hospitality businesses to identify, implement, and manage the right technology solutions for their unique needs.

Backed by deep market expertise and regular market research projects that continuously track hospitality technology trends, h2c supports clients across every stage of digital transformation—from system specifications and RFP (Request for Proposal) processes to supplier-independent consulting and comprehensive project management.

h2c also offers Conttessa, a smart solution that automates static content updates across OTAs, metasearch sites, and direct channels—helping hoteliers save time, reduce errors, and ensure consistency.

Mission Statement:

h2c inspires success in hospitality commerce. We turn marketplace complexities into actionable strategies, ensuring our clients remain confidently in control.

For more information, please visit h2c.de

Christin Haensel
Director
h2c GmbH

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