Sonesta Extends Master Franchise Agreement with GHL Hoteles Through 2034
Sonesta Continues Growth in Latin America Across Five Key Markets
Sonesta International Hotels Corporation (Sonesta) announced the extension of its long-standing Master Franchise Agreement with GHL Hoteles (GHL) through 2034, reinforcing its commitment to continued growth across Latin America. The renewed agreement covers the development and franchising of most of Sonesta's brands—from economy to upscale segments—throughout Peru, Colombia, Ecuador, Chile and Argentina.
Sonesta Extends Master Franchise Agreement with GHL Hotels Through 2034
Photo by Sonesta
Newton, MA – Sonesta International Hotels Corporation (Sonesta) announced the extension of its long-standing Master Franchise Agreement with GHL Hoteles (GHL) through 2034, reinforcing its commitment to continued growth across Latin America. The renewed agreement covers the development and franchising of most of Sonesta's brands—from economy to upscale segments—throughout Peru, Colombia, Ecuador, Chile and Argentina.
This milestone underscores Sonesta’s momentum in the region and supports its strategy to deepen market penetration through both conversions and new builds. In Lima, the company will soon debut the Sonesta Hotel Miraflores, expected to open summer 2025, further expanding its presence in Peru’s capital city.
Latin America continues to be a region of significant opportunity for Sonesta. Renewing our Master Franchise Agreement with GHL ensures a strong foundation for future expansion, and we’re excited to bring more of our brands to travelers across these important markets. Brian Quinn, Sonesta’s Chief Development Officer
Since entering Latin America in 1998 with the Sonesta Hotel El Olivar in Lima, Sonesta has grown its presence across the region, focusing on both urban and leisure destinations. Through its partnership with GHL—a respected hospitality leader based in Colombia—Sonesta has successfully introduced multiple brands and opened hotels through ground-up developments and strategic conversions. GHL currently has 14 Sonesta hotels open including: Colombia (7), Peru (5), Ecuador (1) and Chile (1).
About GHL Hoteles
GHL Hoteles is a leading Colombian multi-brand hotel management company in Latin America, recognized for delivering exceptional guest experiences and outstanding financial performance. The organization currently manages 63 hotels across nine countries, from Guatemala to Chile, with more than 7,600 rooms. With over 60 years of experience, GHL operates across various hotel segments, including luxury, lifestyle, premium, economy, and leisure, through its own brands, independent properties, and international brands.
The company is backed by Advent International, one of the world's leading private equity firms, and has received multiple international awards, positioning it as a leading hotel manager in the region and enhancing its credibility and appeal to investors.