SEATTLE - Expedia® today announced Expedia® Trip Matching, a first-of-its-kind feature that allows travelers to seamlessly build an itinerary based on an Instagram Reel and then book directly on Expedia. Travelers can share any publicly available travel-related Reel—whether from content creators they follow or trending posts—directly with Expedia and receive customized itineraries, destination ideas, and travel tips based on the video. Powered by AI, this new experience transforms inspiration into real-world travel plans, making it easier than ever to book travel directly from Instagram.

It's no secret people are getting their news, inspiration and travel ideas from influencers and content creators, with a recent study showing that 80% of millennials rely on social media for travel decisions.* We want to be where consumers get their inspiration, which is through social media. Now with Expedia® Trip Matching, travelers can seamlessly build an itinerary based on an Instagram Reel and book it directly on Expedia. Jochen Koedijk, Chief Marketing Officer, Expedia Group

How Expedia® Trip Matching works:

  • Find inspiration: While scrolling Instagram, a user finds a Reel featuring a destination or experience they love.
  • Share it with Expedia: They tap the share icon on the Reel, search for the @Expedia account, and send the video.
  • Receive fast results: Expedia replies with AI-generated, personalized travel recommendations, itineraries, and trip-planning resources based on the video.
  • Book when ready: Travelers can review and book directly from the customized itinerary—seamlessly bridging social discovery with real-world booking.

Expedia® Trip Matching is now open for beta access by visiting Expedia.com/tripmatching.com. The feature will be available to U.S. travelers in the upcoming weeks.

Through the new trip matching feature, Expedia becomes the first OTA to integrate real-time, AI-powered travel planning directly into Instagram. The feature reflects the company's commitment to innovation and meeting the next generation of travelers where they are - inspired, mobile, and social-first.

* Source: Klook Pulse study, November 2023

About Expedia Group

Expedia Group, Inc. brands power travel for everyone, everywhere through our global platform. Driven by the core belief that travel is a force for good, Expedia Group™ helps people experience the world in new ways and build lasting connections.

Expedia Group's three flagship consumer brands are Expedia®, Hotels.com®, and Vrbo®. Its B2B arm, Private Label Solutions, delivers industry-leading technology solutions to fuel partner growth and success, while facilitating memorable experiences for travelers. Expedia Group Advertising helps partners extend their reach and connect with travelers across its travel sites and a broad range of offsite channels through its travel media network.

© 2025 Expedia, Inc., an Expedia Group company. All rights reserved. Expedia Group and the Expedia Group logo are trademarks of Expedia, Inc. CST: 2029030-50.

Follow Expedia on Instagram, TikTok, Pinterest, Twitter and YouTube.