UrVenue Champions Transparent Pricing Ahead of FTC Rule
By Brad Van Orsow
As the hospitality and live-event industries prepare for the Federal Trade Commission’s (FTC) new Junk Fees Rule, set to take effect on May 12, 2025, UrVenue is taking proactive steps to ensure our clients not only comply with the new regulation but also strengthen their brand reputation through pricing clarity.
Photo by UrVenue
Ahead of regulations. Aligned with your guests. UrVenue sets the new standard in pricing clarity.
As the hospitality and live-event industries prepare for the Federal Trade Commission’s (FTC) new Junk Fees Rule, set to take effect on May 12, 2025, UrVenue is taking proactive steps to ensure our clients not only comply with the new regulation but also strengthen their brand reputation through pricing clarity.
The ruling, designed to curb hidden fees and bait-and-switch pricing tactics, mandates that businesses selling live-event tickets or short-term lodging clearly disclose the total price including all mandatory fees before a customer commits to a purchase.
At UrVenue, rather than react, we took the lead!
Transparent Pricing Across All Booking Types
While the rule specifically targets live events and lodging, UrVenue believes transparent, guest-friendly pricing should apply across all guest experiences. That’s why we’re proud to announce that by May 9, 2025, our platform will support Transparent Pricing in every booking flow, not just those affected by the FTC’s ruling.
Whether your business is managing nightclub tables, cabana rentals, show tickets, pool passes, or package bundles, UrVenue ensures your guests see the total cost upfront, before they confirm a booking. This builds trust, improves conversion, and strengthens your brand reputation in an increasingly regulated and guest-conscious world.
Booking Types Covered by Transparent Pricing: 
- Minimum Spends
- Rentals
- Admissions
- Packages
- Duration-Based Bookings
No hidden fees. No surprises. Just a streamlined, honest, and frictionless commerce experience for your guests, regardless of the booking type.
Future-Proofing for Global Compliance
This isn’t just about a single U.S. regulation. Around the world, similar price transparency mandates are surfacing, and hospitality operators must stay agile. Our decision to broaden transparent pricing functionality across the entire UrVenue ecosystem positions our clients ahead of future regulatory shifts, domestically and globally.
Is Your Current Software Solution This Proactive?
If your current provider isn’t preparing you for these changes or worse, putting you at risk of non-compliance, it might be time to rethink your technology partner.
Choose a platform that evolves with you.
Choose a partner that listens.
Choose UrVenue.
Ready to future-proof your guest experience and stay compliant?
Book a demo today and explore a platform designed with your venue and your guests in mind.
About UrVenue
UrVenue is a leading hospitality technology company offering SaaS-based solutions to sell and manage experiences across entertainment venues and resorts. Its flagship Venue Management System (VMS) powers operations for nightclubs, dayclubs, lounges, and special events, while its PXMS platform, now branded as UrResort, serves hotels, all-inclusives, and integrated resort casinos. Since 2011, UrVenue has been trusted by top brands including Caesars Entertainment, Fairmont Banff Springs, MGM Resorts, Club Med, Wynn Resorts, and Zouk Group. For more information, visit urvenue.com.