Expansion plan reflects the diversity of the Group’s brand portfolio and the range of destinations across the country
Accor, a world leading hospitality group, continues to bolster its leadership position in Europe and expansion across Spain by surpassing 100 hotels through several important openings across the country. The latest additions are part of the Group’s strategic expansion plan in Spain including its diverse portfolio of brands – from economy to luxury and lifestyle – and its commitment to grow in both sought-after as well as emerging destinations...
Madrid – Accor, a world leading hospitality group, continues to bolster its leadership position in Europe and expansion across Spain by surpassing 100 hotels through several important openings across the country. The latest additions are part of the Group’s strategic expansion plan in Spain including its diverse portfolio of brands – from economy to luxury and lifestyle – and its commitment to grow in both sought-after as well as emerging destinations across the country.
Accor achieved the 100th hotel mark with the opening of ibis Styles Madrid Airport Valdebebas, the largest ibis-branded hotel in Iberia with 260 rooms, a restaurant and 24-hour snack bar, as well as a rooftop pool and lounge with panoramic views over the city. With stylish interiors inspired by the children’s novel Alice in Wonderland, the hotel is located opposite Adolfo Suárez International Airport, as well as a few minutes from IFEMA congress centre and Real Madrid's training ground.
Much like Spain’s rich and diverse landscape and culture scene, our portfolio of brands reflects the breadth of opportunities we see in this dynamic market, not just in established hotspots, but also in many vibrant and emerging destinations. This important milestone is a testament to our commitment to expanding our presence in the country. The potential of the hospitality sector in Spain is huge and we believe this is just the beginning of what can be achieved. Karelle Lamouche, Accor’s Chief Operating Officer for Europe and North Africa
Some of Accor’s latest additions in Spain include:
Fairmont La Hacienda Costa del Sol– Set on the Mediterranean coast of Cádiz, within the prestigious Costa del Sol, this exceptional resort combines Andalusian charm with contemporary elegance. Opened earlier this year, the hotel offers 153 rooms and suites plus 47 private villas, each thoughtfully designed with artisanal details and a modern aesthetic. Bright, open interiors feature light woods, organic textures, and warm neutral tones that reflect the soft glow of the Andalusian sun. With incredible, uninterrupted views of the Mediterranean Sea, Fairmont La Hacienda offers a truly exclusive destination in southern Spain.
SLS Barcelona – Marking the brand’s European debut, Ennismore’s newest SLS is located in the waterside district of Port Fòrum. It features an undulating façade that emulates the waves of the sparkling Mediterranean Sea and offers 471 lavishly appointed rooms and suites, six distinct restaurant and bar concepts, three pools, a spa, and extensive events space culminating in a spectacular ballroom.
Novotel Valencia Lavant – Centrally located in Valencia, near the iconic Palacio de Congresos, this new hotel features 370 rooms boasting sophisticated interiors designed by the internationally renowned Sundukovy Sisters. Set over 11 floors, a key property feature is the stunning two-level rooftop pool bar and terrace. Guests and locals can indulge in a sophisticated culinary experience at Papúa Valencia, the hotel’s on-site restaurant that offers local as well as international delicacies. Business travellers can benefit from extensive coworking spaces and 11 versatile meeting rooms.
ibis Styles Santander – This newly opened hotel is inspired by Santander’s natural beauty, beaches and cultural scene. With direct access to the city centre through intricate gardens, the hotel includes all-day dining options and a fitness centre, as well as easy connection to the airport and the port. The hotel is the perfect getaway for those looking to combine urban charm with nature.
ibis budget Madrid Albasanz – The newly built 99-room hotel will open this month and will be set in a vibrant area of Madrid, close to the Metropolitan Stadium and just a few minutes from the downtown area. The hotel offers single, double and triple rooms for families, as well as private parking and a full breakfast buffet.
ibis Madrid Norte Las Tablas – Expected to open in July, this hotel will be located in the north of Madrid and will feature multifunctional interiors combining both work and relaxation. The hotel will offer 148 rooms over five floors, a modern lobby and a vibrant dining area.
greet Alicante – Expected to open at the end of 2025, this hotel will be the first under the greet brand in Spain. With affordability and convenience at its core, the new hotel will feature furniture and décor made of repurposed materials, in line with the brand’s focus on circular hospitality.
Other Accor brands present in Spain include Mercure, Pullman, Sofitel, and from Ennismore, SO/, The Hoxton, Hyde and Mondrian. Guests staying at the Group’s hotels in Spain and around the world can enjoy a wide variety of rewards, services and experiences as part of ALL Accor, a booking platform and loyalty programme that enhances the experience during and beyond each hotel stay.