CEE & SEE Hotels Report June 2025

The Hotel Sector's Comeback in the Region

This CBRE report provides an in-depth analysis of the current CEE & SEE hotel market. It highlights the sector's strong recovery and growth potential.

  • The travel and tourism sector in the region is experiencing a significant rebound in 2025, exceeding pre-pandemic levels.
  • Key performance indicators are trending upwards across most markets.
  • The region is witnessing a steady expansion in the number and quality of hotel rooms, with a focus on 4- and 5-star developments.
  • Investment volumes in the CEE hotel sector increased significantly in 2024 and continue to show momentum in 2025.
  • Despite challenges, the outlook for the CEE & SEE hotel market remains positive, driven by strategic investments and a focus on sustainability.

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CBRE Group, Inc. (NYSE:CBRE), a Fortune 500 and S&P 500 company headquartered in Dallas, is the world's largest commercial real estate services and investment firm (based on 2023 revenue). The company has more than 130,000 employees (including Turner & Townsend employees) serving clients in more than 100 countries. CBRE serves a diverse range of clients with an integrated suite of services, including facilities, transaction and project management; property management; investment management; appraisal and valuation; property leasing; strategic consulting; property sales; mortgage services and development services. Please visit our website at www.cbre.com.

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CBRE Hotels is a specialized advisory group within CBRE providing brokerage, valuation, consulting, research and capital markets services to companies in the hotel sector. CBRE Hotels is comprised of over 375 dedicated hospitality professionals located in 60 offices across the globe.