PATA and Adara Partner to Deliver Data-Driven Insights for Asia Pacific Tourism
The Pacific Asia Travel Association (PATA) today announced a new preferred partnership with Adara, a RateGain Company (also known as Adara), a leading data exchange platform providing ethically sourced traveller data.
Photo by PATA
BANGKOK – The Pacific Asia Travel Association (PATA) today announced a new preferred partnership with Adara, a RateGain Company (also known as Adara), a leading data exchange platform providing ethically sourced traveller data.
The two-year agreement underscores both organisations’ commitment to strengthening the Asia Pacific visitor economy by promoting data-driven decision-making, deepening engagement with governments and National Tourism Organisations, and highlighting the value of comprehensive traveller insights.
This transformative collaboration with Adara, a long-standing and valued member of our Association, underscores our shared commitment to empowering destinations and government bodies across the PATA network—and the wider Asia Pacific travel and tourism industry—with the intelligence and tools needed to shape effective strategies. PATA CEO Noor Ahmad Hamid
He added, This significant partnership strengthens the collective capabilities of our members, as PATA remains dedicated to advancing intelligence-driven collaboration. We sincerely thank Adara for this partnership, which will create mutual value and deliver lasting benefits to our membership and the industry at large.
We are delighted to partner with PATA to help shape the future of travel and tourism across the Asia Pacific region. By combining PATA’s extensive network with Adara’s permissioned first-party data and deep analytics capabilities, we can empower destinations, governments, and tourism organizations with the insights they need to make smarter, data-driven decisions. This collaboration will not only enhance strategic planning but also enable more meaningful engagement with travelers, ultimately driving sustainable growth for the visitor economy. Jay Wardle, President & GM, Adara
As part of the agreement, PATA and Adara will produce a co-branded industry report focused on examining the State of Advertising and Measurement in Destination Management Organisations across the Asia Pacific region. Adara will lead the research and development, with the report officially endorsed by PATA and launched at one of the Association’s flagship summits.
In addition, PATA will support the promotion of Adara’s travel trends reports through its communications channels on a quarterly basis.
Beyond these key initiatives, Adara and PATA will jointly pursue further opportunities to deliver value to members and the broader tourism industry.
About PATA
The Pacific Asia Travel Association (PATA) is a not-for-profit membership association dedicated to advancing a meaningful Pacific Asia tourism economy. Guided by its mission to share knowledge, enable networking, and protect tourism economy assets through innovation, collaboration, and adaptability, PATA brings together governments, industry leaders, academia, and communities to drive positive, lasting change. Founded in 1951 and headquartered in Bangkok, the Association also has an official office in Beijing. Visit www.PATA.org.
About RateGain
RateGain Travel Technologies Limited is a global provider of AI-powered SaaS solutions for travel and hospitality, working with 13,000+ customers and 700+ partners across 160+ countries. RateGain helps travel and hospitality businesses accelerate revenue generation through acquisition, retention, and wallet share expansion. Today, RateGain is one of the world’s largest processors of electronic transactions, price points, and travel intent data, enabling revenue management, distribution, and marketing teams across hotels, airlines, destination marketing organizations, online travel agents, metasearch companies, package providers, car rentals, travel management companies, cruises, and ferries to drive better business outcomes. Founded in 2004 and headquartered in India, RateGain works with 33 of the Top 40 Hotel Chains, 4 of the Top 5 Airlines, 7 of the Top 10 Car Rental companies, and all leading DMOs, OTAs, and metasearch platforms, including 25 Global Fortune 500 companies, unlocking new revenue every day. For more information, please visit www.rategain.com.
About Adara
Adara, the global leader in permissioned data and verified identity, combines the power of global data consortiums to inform its 1.3 billion digital identities with over 22 billion data elements across 130 countries and serving Global 2,000 customers. Whether informing digital marketing, programmatic advertising, search, identity and verification, or stopping fraud, Adara provides you with more customers, less friction and better outcomes.
More information about Adara can be found at www.adaraglobal.com