Cloudbeds Partners with h2c on Landmark Global Study of AI & Automation in Hospitality
New report underscores rapid AI adoption in hospitality and highlights opportunities for stronger integration, strategy, and ROI measurement.
Cloudbeds, the AI-powered platform fueling hotel growth today announced its role as a partner in h2c’s newly released 2025 Global Study: “AI & Automation in Hospitality: Navigating Today’s Challenges, Shaping Tomorrow’s Gains.” The report presents exclusive insights from 189 quantitative responses and 26 executive interviews across 171 hotel chains, representing more than 11,000 properties and 1.3 million rooms worldwide.
Photo by Cloudbeds
San Diego, CA – Cloudbeds, the AI-powered platform fueling hotel growth today announced its role as a partner in h2c’s newly released 2025 Global Study: “AI & Automation in Hospitality: Navigating Today’s Challenges, Shaping Tomorrow’s Gains.” The report presents exclusive insights from 189 quantitative responses and 26 executive interviews across 171 hotel chains, representing more than 11,000 properties and 1.3 million rooms worldwide.
Key Findings
- AI Adoption Surges: 78% of hotel chains are already using AI, and 89% plan to expand applications in the next 12–24 months. Chatbots lead current use (42%), while customer data management tops future expansion (50%).
- Integration Gaps: Despite widespread adoption, reliance on AI solutions remains moderate, with only 6% of hotel chains operating with a comprehensive AI strategy.
- Barriers to Scale: Lack of expertise (62%), unclear strategy (51%), and integration challenges (45%) remain top obstacles.
- Value Areas: Business Intelligence (78%) and guest communication (77%) are seen as the most valuable applications today, with personalization and upselling driving future initiatives.
Cloudbeds’ Perspective
The study confirms what we see daily: adoption is rising, but integration and clarity are the roadblocks. We are focused on solving both by turning fragmented data into an organizational-wide asset and transforming systems of record into systems of action. That’s how you reduce costs, lift revenue, and keep the guest experience at the center. Adam Harris, CEO of Cloudbeds
Cloudbeds’ participation in this study reflects its ongoing commitment to supporting hoteliers with technology that simplifies operations, drives revenue, and builds guest trust.
Industry Collaboration
This landmark report, supported by 15 leading global IT vendors, brings together critical perspectives from hoteliers worldwide. By collaborating with h2c, Cloudbeds and its partners underscore the importance of industry-wide knowledge-sharing to navigate today’s challenges and seize tomorrow’s opportunities.
The AI & Automation in Hospitality 2025 Research Highlights report is available for public download on October 1, 2025 at www.h2c.de.
About Cloudbeds
Cloudbeds is the hospitality management system built for ambitious hoteliers who demand more. The Cloudbeds platform unifies operations, distribution, guest experience, and revenue marketing, giving operators a breadth of tools to capture demand, grow direct bookings, optimize pricing, maximize upsell revenue, and act on real-time intelligence within a single system.
Designed to scale with independent hotels, large hotel groups, and multi-property portfolios, Cloudbeds is trusted by tens of thousands of properties in more than 150 countries. Founded in 2012, Cloudbeds is recognized as a top Hotel Management System, PMS, and Channel Manager — and Best Place to Work — by Hotel Tech Report for eight consecutive years.
About h2c
Founded in 2001, h2c is a leading professional services provider to the global hospitality industry. The company specializes in empowering hotels and hospitality businesses to identify, implement, and manage the right technology solutions for their unique needs.
Backed by deep market expertise and regular market research projects that continuously track hospitality technology trends, h2c supports clients across every stage of digital transformation—from system specifications and RFP (Request for Proposal) processes to supplier-independent consulting and comprehensive project management.
h2c also offers Conttessa, a smart solution that automates static content updates across OTAs, metasearch sites, and direct channels—helping hoteliers save time, reduce errors, and ensure consistency.
Mission Statement:
h2c inspires success in hospitality commerce. We turn marketplace complexities into actionable strategies, ensuring our clients remain confidently in control.
For more information, please visit h2c.de