São Paulo posted record-high room rates during eventful September

ARLINGTON, Va. – A mix of events helped São Paulo’s hotel industry post its highest average daily rate (ADR) and revenue per available room (RevPAR) on record, according to September preliminary data from CoStar, a global leading provider of online real estate marketplaces, information, and analytics in the property markets.

September 2025 (year-over-year % change):

• Occupancy: 69.9% (+1.9%)
• ADR: BRL831.02 (+15.6%)
• RevPAR: BRL580.97 (+17.9%)

In addition to the ADR and RevPAR records, the market saw its highest occupancy level for September since 2010.

On Friday, 5 September, the NFL matchup between the Kansas City Chiefs and Los Angeles Chargers pushed ADR to a monthly high of BRL964.24. That was the highest nightly ADR in the market since March. The game night also pushed occupancy to 77.7% and RevPAR to BRL748.78.

The market’s highest occupancy level was seen on Wednesday, 24 September (87.5%), during the São Paulo Beer Festival.

RevPAR climbed to a monthly high (BRL758.97) on the second night of the FIEE 2025 trade fair on Wednesday, 10 September.

São Paulo also hosted a Kendrick Lamar concert on the last day of the month, which pushed occupancy to 77.9%, and ADR and RevPAR to BRL824.33 and BRL641.89, respectively.

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Additional Performance Data

CoStar’s world-leading hotel performance sample comprises more than 90,000 properties and 11.8 million rooms around the globe. Members of the media should refer to the contacts listed below for additional data requests.

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