Wellness Hotels Demonstrate How Diversified Revenue Drives Profit Stability

Wellness hotels are holding ground in 2025, with revenue and profit remaining steady despite inflationary pressures, according to the latest Mid-Year Wellness Real Estate Report from RLA Global in collaboration with HotStats.

The 2025 Mid-Year Wellness Real Estate Report, powered by HotStats’ benchmarking data of over 12,000 properties worldwide, highlights how diversified revenue streams and disciplined cost management are driving sustained profit margins in wellness hospitality.

During times of slowing demand and pricing power across the hotel industry, hotels that can drive ancillary spend have the upper hand. Due to the direct and indirect connection between wellness facilities, F&B, and other ancillary revenues, it is not surprising to see hotels with Major Wellness outperform the other categories. Michael Grove, CEO, HotStats

As inflationary forces erode discretionary income and the visible softening of demand at lower price points, properties with robust wellness offerings are proving their strategic value in a challenging pricing environment. Roger Allen, Group CEO, RLA Global

Profitability Trends: Major Wellness Still Commands a Premium

Total revenue and rate indicators held strong in H1 2025, with TRevPAR and ADR maintaining stability across wellness segments. Major Wellness hotels achieved a TRevPOR of $561, 67.5% higher than Minor Wellness properties at $335 — demonstrating the strength of integrated wellness models in sustaining top-line and profit performance.

Luxury-tier properties remain the most lucrative, posting 84% higher TRevPAR and 66% higher RevPAR than upper-upscale peers. However, Minor Wellness hotels in both luxury and upper-upscale categories delivered stronger GOPPAR growth (+5%) versus +2.9% at Major Wellness — indicating that strategic, less complex wellness operations can yield higher profit efficiency.

Global Standouts and Market Spotlight

The report introduces two new analyses:

• Top 10 Performing Countries by Membership Fees PAR and Spa Treatment Revenue POR.
• A Market Spotlight on the UAE, where Luxury Major and Minor Wellness hotels both recorded double-digit increases in RevPAR (~10%) and GOPPAR (~12%), reinforcing the region’s appetite for premium wellness experiences.

About the Report

The 2025 Mid-Year Wellness Real Estate Report, produced by RLA Global in collaboration with HotStats, provides an in-depth look at financial and operational performance across wellness hospitality segments, offering investors, operators, and developers data-backed insight into revenue resilience and profitability opportunities.

Download the full 2025 MID-YEAR WELLNESS REAL ESTATE REPORT

About RLA Global

RLA Global is an international advisory firm specializing in hospitality, leisure, and wellness real estate strategy and development.
rlaglobal.com