Ashes Tour fuels significant gains in Australia’s hotel performance
Perth hit 96% occupancy with record ADR of AUD409, while Adelaide saw RevPAR surge 326% year-over-year during the cricket series.
Ashes Tour fuels significant gains in Australia
Photo by CoStar
ARLINGTON, Va. – Five key Australian markets observed a jump in hotel performance for the Men's Ashes series, according to data from CoStar, a leading global provider of online real estate marketplaces, information and analytics in the property markets.
Across matches held between late November 2025 and early January 2026, host-market occupancy peaked in Perth (96.0%) during the first Test on Saturday, 22 November. On the same night, Perth posted its highest ADR (AUD409.36) and RevPAR (AUD393.03) for any day on record with year-over-year growth of 46.9% and 50.3%, respectively.
The highest ADR (AUD435.05) and RevPAR (AUD408.92) were reported in Adelaide during the third Test (Thursday, 18 December) with year-over-year gains of 144.8% and 326.1%, respectively. The same night pushed Adelaide’s occupancy up 74.1% to 94.0%.
Brisbane hosted The Ashes during the second Test of the tour between 4-8 December, driving occupancy to 90.4% on Thursday, 4 December. ADR and RevPAR reached AUD406.19 and AUD363.56, respectively, on Saturday, 6 December.
The fourth Test took place in Melbourne with hotel performance peaking on the second night across each of the three key performance metrics: occupancy (92.3%), ADR (AUD342.62) and RevPAR (AUD316.39).
The final Test was held in Sydney, driving metrics to their highest levels on Sunday, 4 January: occupancy (79.4%), ADR (AUD320.70) and RevPAR (AUD254.58).
The unexpected completion of the Melbourne Test within two days didn’t see any major adverse effect to occupancy as the market consistently outperformed the prior year for 28-30 December,. The larger seating capacity of Melbourne and Adelaide’s stadium to Sydney, emphasizes the outsized impact it has for market occupancy. Matthew Burke, regional director at STR
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Additional Performance Data
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