ITB 2026 Recap: Turn Real Hotel Data into Unreal Performance
Michael Grove will analyze the gap between hotel revenue growth and profit margins using global data, sharing strategies to optimize both metrics.
Photo by ITB Berlin
Revenue growth is one thing — but combining it with a profit view is something else altogether. The reality is that a booming top line can mask a narrowing bottom
line, and achieving unreal performance at your hotel requires looking closely at both sets of numbers.
Join Michael Grove, CEO of HotStats at Duetto, as he analyzes the gap between the top and bottom line, evaluating hotel data from Europe and across the globe. Michael will unpack the key trends driving this divide, pinpoint exactly where to focus your attention, and share expert suggestions on the best way forward. You’ll walk away with the insights you need to strategize more effectively and protect your profit.
About ITB Berlin and the ITB Berlin Convention and ITB 360°
ITB Berlin 2026 took place from Tuesday, 3 to Thursday, 5 March as a B2B event. Since 1966, ITB Berlin has been the World’s Leading Travel Trade Show, and taking as its slogan ’Discover the stories behind 60 years of legacy’, this year celebrated its sixtieth anniversary. 5,601 exhibitors from 166 countries and territories displayed their products and services to nearly 97,000 attendees. At the ITB Berlin Convention, under the heading ’Leading Tourism into Balance’, 400 leading speakers from business, science and politics discussed current and future industry challenges on four stages featuring 17 theme tracks. More than 24,000 visitors attended the convention. With ITB 360°, the 365-day global innovation hub that is ITB Berlin now offers the worldwide tourism community year-round insights in the shape of specialist articles, podcasts and other innovative formats.
About Duetto
Duetto drives unreal hotel performance by turning insight into smarter commercial decisions with the Revenue & Profit Operating System.
Serving over 20,000+ properties worldwide, Duetto helps hotels, casinos and resorts capture more demand, protect their strategy, and prove business impact with profit benchmarking through HotStats.
Its product suite — spanning intelligent pricing, demand signals, forecasting, group business management, and P&L benchmarking — allows commercial teams to move from measuring revenue to total profit visibility.
About HotStats
HotStats, a Duetto company, is a global data benchmarking company offering specialized performance analysis and a benchmarking tool that helps analyze financial and operational data from a diverse range of hotels globally. This provides hotel owners, operators, and investors with valuable insights into the financial performance of their properties against their competition – an invaluable resource for weighing options and evaluating investment opportunities. For a quick demo, email us at [email protected] or visit www.hotstats.com.