HTS (Hopper Technology Solutions) Brings New Flexibility to Hospitality Industry with Launch of its Cancel for Any Reason for Hotels Product

HTS (Hopper Technology Solutions), a leading global travel technology platform, today announced the launch of its Cancel for Any Reason (CFAR) for hotels product. HTS is expanding its suite of fintech solutions, deploying its industry-leading AI infrastructure to bring premium flexibility – once exclusive to the airline sector – to the global hospitality industry. HTS’ CFAR for Hotels empowers hotels and hotel sellers to enrich their offerings with enhanced refundability options that increase both customer satisfaction and margins. This product elevates the customer journey with a seamless solution designed to address one of travelers’ most pressing pain points: flexibility. 

Already live with multiple partners, including Tripadvisor and Cloudbeds, HTS’ Cancel For Any Reason for hotels will be launching with more leading companies in the hospitality industry such as Aven Hospitality (formerly Hospitality Solutions). HTS’ CFAR for hotels offering has quickly reached global scale, powering flexibility options on hotels across more than 190 countries. The product is delivering immediate impact for partners and has proven market-fit, achieving consistent high single-digit attach rates and strong customer satisfaction scores. In 2024, Tripadvisor partnered with HTS to launch a hotel booking portal directly within the Tripadvisor app. Building on this success, Tripadvisor recognized the need for embedded flexibility and expanded its partnership with HTS to introduce CFAR for hotels into the booking flow. Since deploying HTS’ flexibility solution, Tripadvisor has seen strong performance with 15% of hotel bookers on Tripadvisor purchasing an HTS fintech product.

CFAR for hotels gives guests the option to choose their preferred level of refundability and receive an instant refund if their plans change – truly for any reason. This creates a new, high-margin revenue stream for hotel partners, with HTS covering all customer-related costs and handling all cancellations through seamless self-serve automation. 

“Travelers value the ability to select the refundability option that best suits their needs,” said Colin Whitney, VP of Product, Flexibility at Hopper and HTS. “When customer issues are resolved seamlessly and in real time, it strengthens both loyalty and brand perception. This is why Cancel for Any Reason consistently delivers a 95% customer satisfaction rating.”

"Booking flexibility has been reserved for airlines and major OTAs for too long. Independent hotels were told to compete, but without the tools to do so," said Adam Harris, CEO of Cloudbeds, the intelligent unified platform powering hotel growth. "That ends now with our partnership. HTS' innovative Cancel for Any Reason (CFAR) for hotels is proving that when independents are given the same tools, they have a competitive advantage. This is the future of hospitality infrastructure: flexibility for travelers, intelligence for operators, and growth built directly into the booking flow."

“Aven Hospitality’s Booking Engine is focused on delivering outsized value to both our hotel guests and the partner brands we’re privileged to work with. HTS' Cancel for Any Reason solution does exactly that. By providing enhanced flexibility, we give guests the confidence to book without hesitation – and that confidence translates directly into increased revenue for our hotel partners,” said Ethan Wiseman, Head of Distribution, Product Management.

To learn more about HTS’ Cancel for Any Reason for hotels and how it can help drive brand loyalty and profit, visit: https://hts.hopper.com/products/cancel-for-any-reason-for-hotels