“Your Story. Our Legacy.” Earns Top Honors at 69th HSMAI Adrian Awards
Langham Hospitality Group wins four distinguished marketing accolades, including a Platinum award, for global brand campaign.
Langham won four HSMAI Adrian Awards including Platinum for its celebrity-driven storytelling campaign featuring Olympic champions and Grammy winners.
Photo by Langham
Langham Hospitality Group (LHG) has been recognized with four 2025 HSMAI Adrian Awards for its global brand campaign Your Story. Our Legacy. Led by the top tier Platinum Award for Multi-Channel/Integrated Marketing, the group’s achievements at this year’s ceremony underscore the impact of its strategic marketing shift to narrative-driven storytelling. The Group was further complemented by a Gold Award in the Innovation category, recognizing the campaign’s creative excellence across digital channels and formats.
For 160 years, The Langham has served as the backdrop for history’s most influential figures, a legacy that continues to inspire the way we welcome guests today. These awards are not just a celebration of a marketing campaign, but an acknowledgment of our unique position in the luxury sector – where service, culture, and the human experience intersect.
LHG Chief Executive Officer Bob van den Oord
Commenting on the wins, LHG Vice President of Marketing and Communications Shelley Tso said: “The recognition across multiple categories is a resounding endorsement of the way we’re telling our brand story today. Your Story. Our Legacy. celebrates the genuine moments and shared experiences that take place in our hotels every day, reflecting our belief that at its heart, hospitality is about connection.”
The HSMAI Adrian Awards are among the travel industry’s longest running and most respected marketing accolades, celebrating creativity, innovation and impact across the industry.
The four awards received by LHG are:
Platinum: Multi-Channel/Integrated Marketing category
Gold: Innovation category
Silver: Consumer Brand Campaign category
Bronze: Relaunch of Existing Property or Product category
Rooted in the legacy of The Langham, London as a gathering place for cultural icons and pioneers such as Charles Dickens and Mark Twain, Your Story. Our Legacy. introduces a new generation of Langham Luminaries, individuals whose journeys reflect the many facets of The Langham’s character. The curated roster spans the worlds of culture, sport, design and entertainment, continuing the brand’s longstanding tradition of hosting influential figures.
Luminaries appointed so far include Olympic champions Cheung Ka-long and Wang Shun; architecture icon Dirk Lohan; Grammy Award-winning violinist Joshua Bell; celebrated musician and television star Dannii Minogue; renowned photographer Douglas Friedman; culinary tastemaker Brooklyn Peltz Beckham; and design visionaries Laura Kim and Fernando J. Garcia of Monse. As the Your Story. Our Legacy. campaign continues, new stories and personalities will be added to its living narrative.
About Langham Hospitality Group
A wholly owned subsidiary of Great Eagle Holdings Limited, Langham Hospitality Group (LHG) is a global hotel, resorts and residences operator with a family of distinctive brands that include The Langham Hotels and Resorts, Cordis Hotels and Resorts, Eaton Workshop and Ying’nFlo. With over 40 hotels, resorts and residences in operation or development, LHG has an international footprint that extends across Asia, Europe, North America, Australasia and the Middle East. The group takes its name from The Langham, London, Europe's first Grand Hotel which for 160 years has been the pinnacle of sophisticated hospitality. The property’s philosophies are reflected Group-wide through inspiring design, cutting-edge innovation, sincere service and an unwavering commitment to building great memories. For more information, visit LanghamHospitalityGroup.com.
About HSMAI
The Hospitality Sales & Marketing Association International (HSMAI) is committed to growing business for hotels and their partners and is the industry's leading advocate for intelligent, sustainable hotel revenue growth. The association provides hotel professionals and their partners with tools, insights, and expertise to fuel sales, inspire marketing, and optimize revenue through annual programs such as the Commercial Strategy Conference and Adrian Awards. Founded in 1927, HSMAI is a membership organization comprising more than 5,000 members worldwide, with over 30 chapters in the Americas Region. Connect with HSMAI at hsmai.org.