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CHTA Announces Second Annual Direct Booking Summit, Caribbean

Following a successful inaugural event in 2025, Caribbean hoteliers convene to accelerate direct booking strategies

The May 2026 summit at Sandals Grande Antigua will focus on AI-driven marketing, conversion optimization, and reducing OTA dependency for Caribbean hotels.

CHTA and Triptease
CHTA Announces Second Annual Direct Booking Summit, Caribbean

Photo by CHTA

As Caribbean hoteliers face mounting distribution costs and intensifying competition for direct guest relationships, the Caribbean Hotel and Tourism Association (CHTA) and Triptease are bringing proven, revenue-focused solutions to the region. Now in its second year, the Direct Booking Summit (DBS) Caribbean edition returns on Thursday, May 15, 2026, at Sandals Grande Antigua — immediately following the 2026 Caribbean Travel Marketplace.

Following a successful inaugural Direct Booking Summit Caribbean, we’re building on that momentum to bring even more practical, revenue-focused strategies to the region. The summit has become an essential platform for Caribbean hoteliers to strengthen their direct booking performance, take greater ownership of the guest relationship, and drive long-term profitability. CHTA President Sanovnik Destang

DBS Caribbean focuses on practical strategies to grow direct revenue, improve conversion, and reduce reliance on third-party channels. This year’s summit will spotlight the latest in digital marketing, AI-driven solutions, and emerging technology shaping booking behavior and guest acquisition. 

The first DBS Caribbean exceeded every expectation we had. What struck me was the confidence in that room. Hoteliers who came ready to learn left ready to act. The conversations were honest, the ambition was real, and the community that formed around it has only grown since. That's exactly why we're back. The industry has moved on, the questions have gotten sharper, and we think the Caribbean is ready to go even deeper on what it actually takes to win on direct. We can't wait to keep building this movement alongside CHTA. Charlie Osmond, Co-founder of Triptease

Attendees will gain insights into:

  • Boosting Direct Bookings - Learn how hotels are increasing conversion and achieving 50%+ direct booking ratios through practical, real-world strategies. 
  • AI & Automation for Guest Acquisition - Explore how AI-driven marketing, personalization, and automation are being used to attract high-value guests and convert demand into direct revenue. 
  • Distribution & Revenue Strategy - Understand how to reduce reliance on third-party channels while optimizing pricing, channel mix, and overall profitability. 
  • Peer Networking - Exchange proven approaches with regional operators facing similar commercial and distribution challenges. 
  • Registration - Registration is now open for CHTA members and non-members. Following strong demand in 2025, capacity is limited. To learn more or secure your place, visit: www.DirectBookingSummitCaribbean.com. 

For more information on this and other CHTA events, visit www.CaribbeanHotelandTourism.com.

Sales & Marketing Finance Direct Booking Revenue Management Conversion Rate AI Regulation Distribution Strategy
CHTA
Association

The Caribbean Hotel and Tourism Association (CHTA) is the leading organization representing the interests of the Caribbean hospitality and tourism industry for more than 60 years. With 32 National Hotel Associations as well as 1,000 diverse members spanning hotels, resorts, tourism providers, and allied partners across the region and beyond, CHTA serves as a powerful voice, resource, and connector for the Caribbean’s most vital industry.

Triptease
Supplier

Triptease is the pioneer of the Direct Booking Movement. Our unique technology helps hotels to fight back against the power of Online Travel Agents (OTAs) by increasing direct bookings and attracting more valuable guests.