The AI Opportunity in Hospitality – Share Your Perspective
h2c is conducting a global study on where AI is actually delivering value at hotel chains—and we’d love your input.
HospitalityNet invites hotel industry professionals to participate in research examining real-world AI applications and results through interviews or multilingual surveys.
Photo by h2c GmbH
AI is everywhere—but where is it actually delivering value?
This year’s research takes a deeper look at how hotel chains are applying AI in practice—and where it is delivering real results across guest experience, operations, and distribution. We would greatly value your perspective!
This is also a rare opportunity for hoteliers to anonymously share candid feedback that can help shape future vendor AI developments.
There are two ways to contribute:
30-minute interview: A short, strategic conversation to share your insights in-depth
20-minute online survey: A mobile-friendly questionnaire (no technical AI expertise required)
The survey is available in 7 languages: EN, DE, ES, FR, IT, PT, and CN.
As a thank-you, you will receive an exclusive Executive Summary (planned for October), including insights not available in the public release. To receive it, simply complete the survey or interview by June 16. If you would like to see a sample Executive Summary, you can download the Executive Summary of our “Direct Booking Acceleration Study” from 2024 here.
All responses are treated confidentially and analyzed in aggregate only. No individual data will be shared with sponsors or third parties.
Thank you for helping shape the future of hospitality technology.
Study Sponsors (alphabetical order):
Apaleo · Aven Hospitality · Busy Rooms · Cendyn · dailypoint · D-EDGE · Shiji · Sirma Travel & Hospitality
About h2c
Founded in 2001, h2c is a leading professional services provider to the global hospitality industry. The company specializes in empowering hotels and hospitality businesses to identify, implement, and manage the right technology solutions for their unique needs.
Backed by deep market expertise and regular market research projects that continuously track hospitality technology trends, h2c supports clients across every stage of digital transformation—from system specifications and RFP (Request for Proposal) processes to supplier-independent consulting and comprehensive project management.
h2c also offers Conttessa, a smart solution that automates static content updates across OTAs, metasearch sites, and direct channels—helping hoteliers save time, reduce errors, and ensure consistency.
Mission Statement:
h2c inspires success in hospitality commerce. We turn marketplace complexities into actionable strategies, ensuring our clients remain confidently in control.
For more information, please visit h2c.de
Media Contact
Christin Haensel
Director [email protected]