Announcing the Release of Lodging Analytics Research & Consulting (LARC)’s 2Q-2026 Hotel Industry Outlook and Market Intelligence Reports
LARC's 2Q-2026 outlook projects U.S. RevPAR rising 3.4% to $103.48, EBTDA up 5.4%, and hotel values up 3%, with GIS-based forecasts covering 19,000+ geographies nationwide.
LARC has released its latest quarterly Market Intelligence Reports for 64 markets under current coverage and the U.S. overall. Furthermore, this latest forecast data has been incorporated into the LARC GIS application, which includes granular data-driven annual RevPAR forecasts for over 19,000 unique geographies across the country.
For 2026, U.S. RevPAR is expected to increase by 3.4% to $103.48, driven by ADR growth of 3.4% to $166.05, while occupancy remains unchanged at 62.3%.
LARC forecasts 2026 U.S. Hotel EBTDA to increase 5.4%, with roughly 50 bps of margin expansion, and Hotel Values to increase 3%. Over the next five years, LARC expects Hotel Values to increase by a total of 9%.
For more detail on the views that shape our current U.S. industry forecast as well as a listing of the U.S. cities we expect to be the best and worst performing markets, click here.
On Thursday June 11, 2026, at 2:00 pm ET, we will be hosting a webinar to walk through our current U.S. outlook, provide high-level key takeaways from our market forecasts and answer any questions you may have.
Media Contact
Ryan Meliker
President [email protected]