Gain Advisors Named Recipient of the Mews 2026 Strategic Star Award
Global advisory firm recognized for long-term strategic impact, commercial excellence, and collaborative partnership at Mews Unfold in Amsterdam
Gain Advisors received the Mews 2026 Strategic Star Award at the Mews Unfold forum in Amsterdam, recognizing its advisory model built on senior hospitality practitioners driving measurable commercial outcomes for hoteliers.
Photo by GAIN - Growth Advisors International Network
AMSTERDAM - GAIN Advisors, the leading global hospitality travel technology, brand marketing, and commercial growth advisory firm, today announced it has been named the recipient of the Mews 2026 Strategic Star Award. The award was presented at Mews Unfold, the annual hospitality technology forum held May 27 in Amsterdam, recognizing the global partner delivering the greatest long-term strategic value through commercial impact, collaboration, influence, and advisory excellence.
Mews Unfold brings together hundreds of inspiring hoteliers, technology leaders, and visionaries for a full day exploring the future of hospitality, making it one of the industry’s most meaningful stages for this recognition.
The Mews Strategic Star Award is presented to a single global partner whose work demonstrates a sustained and measurable commitment to helping hoteliers navigate complex technology decisions, improve performance, and achieve lasting commercial results. GAIN Advisors was selected from the Mews global partner network for its distinctive advisory model, one built around senior practitioners with deep, hands-on hospitality expertise who consistently translate strategic guidance into real, measurable outcomes for the properties they serve.
Damien Cazabonne, Senior Manager of Commercial Partnerships at Mews, presented the award and offered this perspective on the partnership:
GAIN Advisors brings something rare to this industry, a network of genuine experts who understand what hotels need before the conversation even starts. Their advisors don’t just open doors; they show up with the knowledge to walk hoteliers through the right decisions. At the Unfold Partner Connect, recognizing this partnership felt less like handing out an award and more like acknowledging what’s already evident in the results. That genuine care for the properties they work with is something we share at Mews, and it’s what makes this partnership work.
Damien Cazabonne | Senior Manager, Commercial Partnerships, Mews
Through the Mews and GAIN Advisors partnership, hoteliers gain expert-led technology assessments and actionable guidance, simplifying system decisions, unlocking operational efficiency, and elevating guest experiences.
Strategic partnerships are built over time, through trust and results. Receiving the Strategic Star Award at Mews Unfold was a meaningful signal that the work our GAIN Advisors do every day at the technology vendor, hospitality brand, and property level is resonating. We’re proud of what this partnership has produced and energized by what’s ahead.
Michael C Cohen, Co-Managing Partner of GAIN Advisors
GAIN Advisors works with technology vendors, hospitality operators, and investors globally to assess technology ecosystems and identify commercial growth opportunities which drive scale, brand equity, and innovation.
About GAIN Advisors
GAIN Advisors is the leading global travel and hospitality advisory firm specializing in technology, brand marketing, and commercial growth strategy. A collective of seasoned C-level and senior executives operating across five continents, GAIN delivers strategic, results-driven advisory services to hotel groups, technology vendors, investor funds, and hospitality startups and scaleups. Services span technology assessment and product development, commercial strategy, brand positioning, go-to-market advisory, and fractional senior leadership, connecting the right expertise to the right opportunities to drive growth and industry impact. Learn more at gainadvisors.com.
About Mews
Mews is the operating system for hospitality, unifying workflows across revenue, operations and the guest journey so teams can automate the mundane and focus on memorable guest experiences. The Mews platform spans PMS, POS, RMS, Housekeeping, and Payments, helping hoteliers move from property management to profit management. Powering 15,000 customers across 85 countries, the company was named Best PMS (2024, 2025, 2026), Best POS (2026) and listed among the Best Places to Work in Hotel Tech for six years running by Hotel Tech Report.
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