Webinar (June 24th 11am ET): Why Hotel Flexibility Is No Longer a Nice-to-Have for Guests
HTS (Hopper Technology Solutions) & Cloudbeds team up for a webinar about the surge in demand for hotel flexibility. Gain strategic insights for unlocking revenue and loyalty for your hotel brand.
HTS and Cloudbeds host a June 24 webinar on new survey data showing 87% of travelers prioritize cancellation flexibility, with CFAR lifting booking intent among high-value guests to 79-85%.
Photo by HTS (Hopper Technology Solutions)
The way travelers make booking decisions has changed. Flexibility — once a premium perk — has become a baseline expectation for guests, and hotels that don't meet it are losing bookings to ones that do.
On Wednesday, June 24th at 11am ET, join HTS (Hopper Technology Solutions)’ Lead Travel Economist, Hayley Berg, who will walk through the findings of HTS’ latest report: The Flexibility Imperative: Redefining Travel in an Age of Uncertainty. Drawing from new survey data of 1,000+ Americans who traveled in the last 12 months, the report reveals how demand for flexibility is reshaping hotel bookings — and what that means for conversion, loyalty, and revenue for today’s hoteliers.
Hayley will be joined by HTS’ partner, Sebastien Leitner, VP of Strategic Partnerships at Cloudbeds, for a live Q&A on what flexibility actually looks like in practice — including results Cloudbeds’ partners have seen since integrating HTS' Cancel for Any Reason (CFAR).
What we'll cover:
Flexibility is now a baseline, not a bonus: 87% of travelers planning a hotel stay rate cancellation flexibility as at least somewhat important. The free cancellation windows hotels have long relied on aren't fully closing that gap anymore.
Your highest-value guests want it most: Among mixed business/leisure travelers, intent to add Cancel for Any Reason at hotel booking hits 79%. Among frequent travelers, it reaches 85%. These aren't occasional bookers — they're your most valuable guests, and they're actively seeking out hotels that offer flexibility.
Flexibility converts browsers into bookers: 65% of hotel bookers say they'd be more likely to book with a brand that offers CFAR. That makes flexibility a direct conversion lever, not just a customer service improvement.
Real-world insights: HTS’ partner, Cloudbeds, will share insights including adoption signals and measurable results across their hotel network.
This webinar will connect research findings to actionable strategies for hotels looking to drive higher conversion, build guest trust, and unlock high-margin ancillary growth.
You won’t want to miss this!
Not able to join? Reach out to the HTS team to explore how HTS can help drive brand loyalty and unlock high-margin growth for your hotel – contact us today.
HTS (Hopper Technology Solutions), a leading global travel technology platform, uses its data advantage and AI-driven travel technology to help partners address modern traveler needs. The company has developed several unique fintech ancillaries that address everything from pricing volatility to trip disruptions. Working with the world's leading banks, airlines and travel providers, HTS supercharges its partners’ direct channels with its travel fintech, AI, and e-commerce products. To find out more about HTS, visit hts.hopper.com.