Laasie and Stayntouch Announce Strategic Integration to Power Next-Generation Hotel Loyalty Experiences
Hotels can now combine Stayntouch’s cloud-native PMS and booking technology with Laasie’s flexible loyalty platform to drive more direct bookings, stronger guest engagement, and increased revenue.
Laasie and Stayntouch have integrated their loyalty and cloud PMS platforms, giving hotels real-time profile sync, flexible reward options, and tools to boost direct bookings across 3,000+ properties.
Photo by Stayntouch
NEW YORK, NY — July 1, 2026 — Laasie, the loyalty platform built for every traveler, today announced a strategic integration with Stayntouch, a global leader in cloud-based hotel property management systems (PMS), allowing hotels to seamlessly connect guest profiles, reservations, and loyalty experiences across the guest journey.
The integration gives Stayntouch customers access to Laasie’s flexible loyalty platform, allowing hotels to offer points, instant rewards, cashback, or a combination of all three through a single guest-facing experience.
As hotels increasingly look for alternatives to traditional points-only loyalty programs, the combined solution provides operators with the flexibility to design programs that align with their brand, guests, and revenue goals.
“Our vision has always been simple: loyalty should drive revenue, not just memberships,” said Ellis Connolly, Chief Revenue Officer at Laasie. “By integrating with Stayntouch, we’re making it easier for hotels to launch modern loyalty programs that increase direct bookings, improve guest retention, and give travelers the power to choose the rewards that matter most to them.”
The integration currently supports:
Real-time reservation synchronization, including new, modified, and canceled reservations
Two-way guest profile synchronization between Stayntouch and Laasie
Loyalty member ID and tier status synchronization
Automated enrollment and loyalty recognition across the guest journey
Unified guest data to power personalized loyalty experiences
“We're focused on helping hotels unlock more value from every guest interaction through a truly open, cloud-native PMS,” said Reid Webster, VP of Partnerships and Strategic Growth at Stayntouch. “Our integration with Laasie extends that vision by enabling hotels to connect rich guest data with flexible loyalty experiences, making it easier to drive direct bookings, strengthen guest relationships, and deliver more personalized stays at scale.”
Together, Stayntouch and Laasie enable hotels to create highly engaging loyalty programs that go beyond traditional points accumulation. Hotels can reward guests with instant benefits such as dining credits, room upgrades, late checkout, local experiences, gift cards, and cashback, while still supporting traditional points-based earning and redemption models.
Future phases of the partnership are expected to include deeper booking engine integrations, real-time loyalty benefit delivery to guest folios, personalized reward merchandising during the booking journey, and expanded support for automated guest recognition and redemption experiences.
The integration is particularly valuable for independent hotels, management companies, resorts, and lifestyle brands seeking enterprise-grade loyalty capabilities without the complexity and cost of legacy loyalty systems.
“Today’s travelers are not all motivated by the same reward,” added Connolly. “Business travelers may prefer points. Leisure travelers often want instant gratification. Hotels need the flexibility to serve both. This integration makes that possible.”
Laasie currently powers loyalty and guest engagement programs for more than 3,000 properties worldwide, helping hotels increase direct bookings, reduce OTA dependence, and strengthen guest relationships.
About Laasie
Laasie is the first loyalty platform built for every traveler. Through its flexible loyalty ecosystem, hotels can offer points, instant rewards, cashback, or guest-selected incentives that drive direct bookings and guest retention. Laasie’s platform includes Retain, Convert, Acquire, and Flex, enabling hospitality brands to create loyalty experiences that increase revenue while giving guests the power of choice.
Learn more at www.laasie.ai.
About Stayntouch
Stayntouch delivers a full-featured Best-in-Class hotel property management system (PMS) with a comprehensive library of over 1,400 integrations. Our cloud-native PMS empowers hotels to drive revenue, reduce costs, enhance service, and captivate their guests. Stayntouch’s newly expanded PMS platform, Stayntouch 2.0, further simplifies hotel operations, allowing hotels to streamline and accelerate direct bookings, process payments easily, and simplify integrations - offering an even more enhanced guest experience. In addition, Stayntouch is launching a new AI-powered Guest Messaging tool, providing hotels with a smarter, automated way to communicate with guests, handle routine requests, and elevate service throughout the entire stay.
Stayntouch is supported by a team of professionals with deep roots in the hospitality industry and is a trusted partner to industry-leading management companies including Sage Hospitality, HEI Hotels & Resorts, EOS Hospitality, and Stoney Creek Hotels, innovative independent brands such as Village Hotels, Pod Hotels, and First Hotels, and iconic independent properties such as the TWA Hotel and Zoku Amsterdam. For more information, visit www.stayntouch.com.