AIHA 2026 Member Survey Report

Executive Summary

The AI Hospitality Alliance (AIHA) member survey shows a market that is highly interested in AI, but hungry for practical guidance. Respondents are not asking for abstract AI commentary. They want a trusted convening body that can separate signal from noise, translate technology into hotel operations, and help the industry create shared standards before fragmentation hardens.

AIHA is being asked to become a de facto authority rather than another source of generic AI benefits; Hoteliers want help moving with the pace of innovation as smoothly as possible; and clarity plus broad automation remain important technology-vendor asks.

• AI trend leadership is the clearest demand: 78 of 100 respondents selected staying ahead of AI trends as a reason to engage with AIHA.

• The survey audience is broad but concentrated in four stakeholder groups: Technology Vendors, Hoteliers, Consultants, and Academics account for 90 of 100 responses.

• The dominant frustration is the distance between AI promises and operational value, reinforced by concerns about fragmented systems, weak standards, and uneven readiness.

• The strongest aspiration is for AIHA to become a practical, trusted knowledge hub: standards, case studies, education, benchmarking, and community are recurring asks.

• Engagement appetite is active rather than passive. Workshops, research participation, content contributions, and partnerships all drew high interest.

Read the full report here.

Media Contact

Ira Vouk

Founder of AI Hospitality Alliance [email protected]