Shilla Stay Signs Accommodation Partnership for World Youth Day Seoul 2027
Partnership underscores Shilla Stay's standardized service capabilities and large-scale hospitality expertise
Shilla Stay signed an MOU with the WYD Seoul 2027 Local Organizing Committee to provide accommodations and hospitality services for bishops, delegations, and dignitaries attending the global Catholic gathering in Seoul.
Representatives of Shilla Stay and the WYD Seoul 2027 Local Organizing Committee pose for a commemorative photo following the signing of an agreement to provide accommodations and guest services for World Youth Day Seoul 2027 at Myeongdong Cathedral in Seoul. Pictured are Fr. Simone Nam-kyun Kim, Executive Secretary of the WYD Seoul 2027 Local Organizing Committee (left) and Sang-oh Park, CEO of Shilla HM (right). — Photo by The Shilla Hotels & Resorts
SEOUL, South Korea - Shilla Stay, the premium business hotel brand of Hotel Shilla, South Korea's leading luxury hospitality company and an affiliate of Samsung Group, will provide accommodations and dedicated hospitality services for key participants attending World Youth Day Seoul 2027 to be held in Seoul, South Korea.
Shilla Stay and WYD Seoul 2027 Local Organizing Committee signed a memorandum of understanding at Myeongdong Cathedral in Seoul on July 30 to support accommodations and hospitality services for the international gathering.
World Youth Day is an international gathering of young people organized by the Catholic Church and led by the Pope. First held in Rome in 1986, the event has since taken place every three to four years in major cities around the world. World Youth Day Seoul 2027 will be the edition hosted by South Korea and the second held in Asia, following the 1995 gathering in Manila, the Philippines.
Under the agreement, dignitaries from South Korea and around the world, including international delegations of bishops, are expected to stay at Shilla Stay properties during the event. The partnership aims to provide participants traveling to South Korea with a comfortable and reliable stay throughout their visit.
In addition to guest rooms, Shilla Stay plans to operate dedicated check-in arrangements and information desks for event participants. The brand will also manage guest movement within participating hotels to support convenient access for World Youth Day participants while maintaining a comfortable experience for regular hotel guests.
The partnership underscores Shilla Stay's ability to support a large-scale international event involving guests from diverse countries and backgrounds. By applying consistent operating procedures across multiple properties, the brand aims to provide reliable hospitality while responding to the specific requirements of the event and its participants.
Shilla Stay is a premium business hotel brand built around the concept of a "Smarter Stay." The brand focuses on the services and amenities most important to business and leisure travelers, combining efficient operations, practical comfort, contemporary design and The Shilla's service standards.
The brand currently operates 17 properties across South Korea and China. Its network enables Shilla Stay to provide a consistent guest experience across major business and travel destinations while responding to the different needs of each location and guest profile.
In April 2026, Shilla Stay opened Shilla Stay Yancheng in Jiangsu Province, China, marking the brand's first overseas expansion. The opening extended Shilla Stay's standardized operating model beyond South Korea and represented a further step in the international growth of Hotel Shilla's hospitality business.
Shilla Stay has also demonstrated its ability to serve guests at scale. The brand has ranked first in the business hotel category of the Korea Brand Power Index (K-BPI) for seven consecutive years, underscoring the strength of its extensive hotel network and its ability to deliver consistent service.
"World Youth Day Seoul 2027 is a meaningful international event that offers an opportunity to showcase South Korea's culture, tourism and hospitality capabilities to the world," said a representative from Shilla Stay. "We will support the successful operation of the event by providing exceptional accommodation services and a differentiated guest experience, ensuring that key participants and official delegations from around the world enjoy a comfortable and safe stay in South Korea."
As South Korea prepares to welcome participants from around the world for World Youth Day Seoul 2027, Shilla Stay's role in accommodating key participants reflects the brand's position as a reliable hospitality partner, supported by its extensive hotel network, standardized operating system and consistent service standards.
About Shilla Stay
Shilla Stay is the premium business hotel brand of Hotel Shilla, South Korea's leading luxury hospitality company and an affiliate of Samsung Group. Built around the concept of a "Smarter Stay," the brand provides efficient, comfortable and contemporary accommodations for business and leisure travelers. Shilla Stay currently operates 17 properties across South Korea and China, including Shilla Stay Yancheng, which opened in April 2026 as the brand's first overseas property. Through its standardized operating system and The Shilla's service standards, Shilla Stay aims to deliver a reliable and consistent hospitality experience across its growing hotel network.
About Shilla Hotels and Resorts
Established in 1973 as the hotel sector subsidiary of the Samsung Group, South Korea"s largest conglomerate, The Shilla is the national leader in premium hospitality services.
The Shilla"s hotel business was established after taking over the historic Yeong Bin Gwan state guesthouse. In 1979, the group"s flagship hotel The Shilla Seoul opened next to the Yeong Bin Gwan. For more than three decades, it has been internationally renowned as South Korea"s premier luxury hotel, offering exquisite personalized Korean hospitality and services. In 2013, the hotel underwent a major renovation under the acclaimed designer Peter Remedios.
Today, Hotel Shilla group owns and operates two The Shilla hotels in Seoul and Jeju. The group unveiled its upscale business brand Shilla Stay in 2013 with Shilla Stay Dongtan. Built on the "Smarter Stay" concept, Shilla Stay properties offer streamlined comfort coupled with excellent value. Shilla Stay currently has 11 properties in Korea.