Valencia Collection Unveils Rebrand - a New Chapter for Valencia Collection
Valencia Hotel Collection rebrands as Valencia Collection, launching a new name, emblem, and co-branding system across its eight independent hotels in Texas and California.
Valencia Collection today unveiled its rebrand from Valencia Hotel Collection, debuting a new name, visual identity, and brand platform for its family-owned portfolio of eight independent hotels across Texas and California.
Guided by the belief that "Every Place Is a Story," Valencia Collection's refined identity draws a clearer through-line across the portfolio while honoring the singular character of each hotel's destination.
Hospitality has been a part of my life since birth, and every hotel we build carries the imprint of the places and people who shaped the land it's built on. This new identity gives us a clearer language for the story that unites our hotels, while letting each one continue to speak in its own voice. Our look has evolved, but our devotion to gracious customer service, extraordinary experiences and the communities we're proud to call home remains the same.
Doyle A. Graham, Jr., Founder, President and CEO of Valencia Collection
The rebrand brings a refined wordmark, a new emblem, an expanded color palette, and a co-branding system designed to unite the portfolio without flattening what makes each property its own. The emblem at the center of it all, orange tree branches woven into an oval, captures something Valencia has always believed: that the strongest connections grow slowly, take root in place, and outlast any single stay. The year 1995 lives at its heart, a mark of where this all began and a reminder of how far the story has come.
Each property will retain its established name and distinct identity, drawn from the energy, culture, and stories of the place it calls home. The new identity debuted October 5th across the collection's website, digital channels, guest communications, property collateral, and on-property touchpoints.
EVERY PLACE IS A STORY
Valencia Collection was built on a singular purpose: to connect guests, locals, and team members to the heart and culture of the communities the company loves. For Valencia, the heart of a place lives in its distinct character, spirit, and people, while its culture is expressed through local art, music, architecture, design, food, and the people that bring them to life.
Since opening Hotel Valencia Riverwalk and Hotel Valencia Santana Row in 2003, Valencia Collection has crafted independent hotels conceived as true extensions of their destinations. Across the portfolio, local influence shapes every dimension of design, dining, programming, and guest experience, creating gathering places where travelers and neighbors meet.
Valencia Collection's portfolio includes Hotel Valencia Riverwalk in San Antonio; Hotel Valencia Santana Row in San Jose, California; Lone Star Court in Austin; Texican Court in Irving; Cotton Court in Lubbock; Cavalry Court and The George in College Station; and Caravan Court in Arlington, the collection's newest property, which debuted in June 2026.
About Valencia Collection
Houston-based Valencia Collection is a family-owned portfolio of eight independent hotels across Texas and California, including Hotel Valencia Riverwalk, Hotel Valencia Santana Row, Lone Star Court, Texican Court, Cotton Court, Cavalry Court, The George, and Caravan Court. Recognized nationally and internationally for their distinctive design, amenities, and settings, each hotel is one-of-a-kind, pairing the individuality of an independent property with the culture and character of its destination. Guided by the belief that "Every Place Is a Story," the hotels bring their communities to life through locally inspired architecture, art, music, dining, programming, and guest experiences, inviting travelers to connect to the places they visit and curious to explore beyond the property. For Valencia Collection images, click HERE. For reservations or more information, visit www.valenciacollection.com or follow @valenciacollection.