AFL Grand Final pushed Melbourne hotel room rates to September record
Melbourne hotels hit record September ADR (AUD242.11) and RevPAR (AUD182.99), driven by the AFL Grand Final, NFL's Australia debut, and the Melbourne Royal Show.
ARLINGTON, Va. – Boosted by the AFL Grand Final, Melbourne’s hotel industry posted its highest September average daily rate (ADR) and revenue per available room (RevPAR) on record, according to preliminary data from CoStar, a leading global provider of online real estate marketplaces, information, and analytics in the property markets.
September 2026 (year-over-year % change):
Occupancy: 75.6% (+9.7%)
ADR: AUD242.11 (+16.2%)
RevPAR: AUD182.99 (+27.5%)
In addition to the ADR and RevPAR highs, Melbourne saw its highest September occupancy since 2019.
Each of the market’s key performance indicators peaked on the night (Saturday, 26 September) of the final match between Fremantle and Brisbane: occupancy (93.4%), ADR (AUD420.50) and RevPAR (AUD392.84).
That same night was helped by the Melbourne Royal Show, which took place from 24 September to 4 October.
Increases in demand and room rates were also supported by the NFL hosting its first game in Australia at the Melbourne Cricket Ground on Friday, 11 September. The night before the game between the Los Angeles Rams and San Francisco 49ers pushed occupancy to 89.3%, while ADR and RevPAR climbed to AUD372.09 and AUD332.12, respectively.
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About CoStar Group, Inc.
CoStar Group (NASDAQ: CSGP) is a global leader in commercial real estate information, analytics, online marketplaces, and 3D digital twin technology. Founded in 1986, CoStar Group is dedicated to digitizing the world’s real estate, empowering all people to discover properties, insights, and connections that improve their businesses and lives.
CoStar Group’s major brands include CoStar, a leading global provider of commercial real estate data, analytics, and news; LoopNet, the most trafficked commercial real estate marketplace; Apartments.com, the leading platform for apartment rentals; Homes.com, the fastest-growing residential real estate marketplace; and Domain, one of Australia’s leading property marketplaces. CoStar Group’s industry-leading brands also include Matterport, a leading spatial data company whose platform turns buildings into data to make every space more valuable and accessible; STR, a global leader in hospitality data and benchmarking; Ten-X, an online platform for commercial real estate auctions and negotiated bids; and OnTheMarket, a leading residential property portal in the United Kingdom.
CoStar Group’s websites attracted over 139 million average monthly unique visitors in the fourth quarter of 2025, serving clients around the world. Headquartered in Arlington, Virginia, CoStar Group is committed to transforming the real estate industry through innovative technology and comprehensive market intelligence. From time to time, we plan to utilize our corporate website as a channel of distribution for material company information. For more information, visit CoStarGroup.com.
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