ALL Accor unveils a new report on travel: more emotions, more meaning, more memories.
Accor launches "Stay for more," a new global brand platform for its ALL loyalty membership, emphasizing emotional travel experiences over transactional stays.
Photo by Accor
ALL Accor, the Accor group's free Travel & Lifestyle Membership that brings together hotels, experiences and rewards, opens a new chapter with Stay for more, its new global brand platform and international campaign.
Today, the true value of travel is measured not only by the destinations discovered or the experiences enjoyed, but by the deeper meaning and lasting impact it brings to our lives. Time for yourself, bonds that grow stronger, emotions that resonate, memories that endure. This is the belief that drives us with ALL Accor Stay for more: to make travel more than just a stay, and to turn every moment into an opportunity to experience more of what truly matters.
Mehdi Hemici, Chief Loyalty & E-Commerce Officer, Accor
Through our new brand promise, ALL Accor, Stay for more champions a vision of hospitality that goes far beyond the stay itself. One that brings richer experiences, deeper emotions and more moments that truly matter. Our ambition is to offer everyone more possibilities, thoughtful touches that make all the difference, and the freedom to experience every journey in their own way. Because that is the very essence of our promise: not simply to experience more, but to experience more of what truly matters, when it matters most.
Mehdi Hemici, Chief Loyalty & E-Commerce Officer, Accor
About Accor, a world-leading hospitality group
Accor is a world-leading hospitality group offering stays and experiences across more than 110 countries with over 5,600 hotels and resorts, 10,000 bars & restaurants, wellness facilities and flexible workspaces. The Group has one of the industry's most diverse hospitality ecosystems, encompassing around 45 hotel brands from luxury to economy, as well as Lifestyle with Ennismore. ALL, the booking platform and loyalty program embodies the Accor promise during and beyond the hotel stay and gives its members access to unique experiences. Accor is focused on driving positive action through business ethics, responsible tourism, environmental sustainability, community engagement, diversity, and inclusivity. Accor's mission is reflected in the Group's purpose: Pioneering the art of responsible hospitality, connecting cultures, with heartfelt care. Founded in 1967, Accor SA is headquartered in France. Included in the CAC 40 index, the Group is publicly listed on the Euronext Paris Stock Exchange (ISIN code: FR0000120404) and on the OTC Market (Ticker: ACCYY) in the United States. For more information, please visit group.accor.com or follow us on X, Facebook, LinkedIn, Instagram and TikTok.