Bobby Copeland has been named Regional Vice President of Operations at Azul Hospitality Group

Throughout his career, Copeland has successfully led hotel openings, repositioning initiatives, and operational improvements that enhanced guest satisfaction, strengthened associate engagement, and improved asset performance. At AC Hotel Beverly Hills, he spearheaded the launch of Nava Rooftop Bar & Lounge and transformed underutilized space into a revenue-generating meeting venue while helping position the rooftop outlet for significant growth. Earlier in his career, he opened both AC Hotel Orlando Downtown and Courtyard by Marriott Delray Beach, consistently delivering strong operating performance and mentoring leaders across multiple hotel brands.