Mauricio Salicrup has been appointed as Chief Executive Officer at Solmar Hotels & Resorts
Solmar Hotels & Resorts, a pioneer of Baja California Sur hospitality since 1974, has appointed Mauricio Salicrup as Chief Executive Officer. The appointment strengthens the company's corporate governance model and supports the growth strategy the group is building for the years ahead.
As CEO, Salicrup leads the group's overall strategy, backed by more than 35 years in the tourism industry and more than three decades in executive roles at Mexican and international companies. His work extends beyond hotel operations, and he has become one of the leading voices for the tourism sector in Baja California Sur. He served on the board of the Los Cabos Hotel Association for eight years and currently advises its presidency. He is Technical Secretary of the Los Cabos Tourism Board (FITURCA) and a member of the Baja California Sur State Tourism Board (FITUES), and he represents Los Cabos on Mexico's National Tourism Business Council (CNET).
The appointment comes as Solmar Hotels & Resorts advances a US$6 million investment across its Los Cabos portfolio, spanning new accommodations, guest room renovations and energy-efficient infrastructure upgrades. Solmar Hotels & Resorts operates a portfolio of six hotels: Grand Solmar Land's End Resort & Spa, Grand Solmar Pacific Dunes Resort Golf & Spa, Playa Grande Resort & Grand Spa, The Ridge at Playa Grande, Solmar Resort and Grand Solmar The Residences, along with a culinary program of four fine dining restaurants.
For more information, visit www.solmar.com/en.