As meetings bookings slow, understanding planners is crucial

Despite concerns about negative press coverage associated with meetings and bookings, the economic environment is the primary factor driving changes in meeting, booking and rebooking, according to a recent survey of 516 professional meeting planners throughout the U.S. “It’s clear as troubling as some of the press has been, the real culprit has been the economy,” said Peter Yesawich, chairman and CEO of Ypartnership, the research firm that...