Down but not out | by Chip Conley
One of California’s most successful contributions to the hotel industry is JOIE DE VIVRE, a collection of 38 boutique properties throughout the Golden State. Founded in 1987 by CHIP CONLEY, a young man still in his mid-twenties, the company’s “brand personality has a lot in common with the California lifestyle experience,” in the words of Joie de Vivre’s Web site.
One of California’s most successful contributions to the hotel industry is JOIE DE VIVRE, a collection of 38 boutique properties throughout the Golden State. Founded in 1987 by CHIP CONLEY, a young man still in his mid-twenties, the company’s “brand personality has a lot in common with the California lifestyle experience,” in the words of Joie de Vivre’s Web site. So what is the impact on a company like this when the state itself falls on hard times? Chip tells us about his expectations for 2010 in the California hotel market.
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