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Opinion Article Sales & Marketing

The “New Normal” in 2010: five trends to watch

Following the severe drop in demand that the industry has been living through for the past year, what should we be expecting in 2010? Is recovery around the corner – and if so, what shape will it take for the US hotel business? JAN D. FREITAG, Vice President of SMITH TRAVEL RESEARCH, describes the outlook.

Jan Freitag
By Jan Freitag, National Director, Hospitality Market Analytics, HotelNewsNow
United States

Following the severe drop in demand that the industry has been living through for the past year, what should we be expecting in 2010? Is recovery around the corner – and if so, what shape will it take for the US hotel business? JAN D. FREITAG, Vice President of SMITH TRAVEL RESEARCH, describes the outlook.

The
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Sales & Marketing USA & Canada United States
Jan Freitag
Jan Freitag
National Director, Hospitality Market Analytics, HotelNewsNow

Jan Freitag is SVP of lodging insights for STR and national director for hospitality market analytics at CoStar.

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The Hotel Yearbook is a family of publications that call upon a wide-ranging group of senior executives, analysts, consultants and opinion leaders from all over the world to ask, "What lies ahead for the global hotel industry?" In The Hotel Yearbook - whether it is the highly respected annual edition or any of the special editions focusing on such critically important themes as technology, talent development, or the digital world - our...

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