360-Degree Competitor Analysis - Top 5 Areas and 5 Tools
The traditional competitive analysis for SEO has always been focused on keywords and backlinks; however, as Search Engines, such as Google and Bing, evolve to focus on universal search, competitive analysis should evolve to a 360º approach on universal s
By Chad Tsang, eStrategist, Milestone Internet Marketing. The traditional competitive analysis for SEO has always been focused on keywords and backlinks; however, as Search Engines, such as Google and Bing, evolve to focus on universal search, competitive analysis should evolve to a 360º approach on universal search as well. The 5 areas we recommend focus on are Keywords, Backlinks, PPC, NAP Citations, and Social.
By Chad Tsang, eStrategist, Milestone Internet Marketing
The traditional competitive analysis for SEO has always been focused on keywords and backlinks; however, as Search Engines, such as Google and Bing, evolve to focus on universal search, competitive analysis should evolve to a 360º approach on universal search as well. The 5 areas we recommend focus on are Keywords, Backlinks, PPC, NAP Citations, and Social.
Much like revenue and sales strategies, competitive analysis of universal search should also be reviewed on an on-going basis. Hoteliers are recommended to follow the 5 focus areas we recommend to devise new strategies and/or updating the existing ones. Remember, in today's fluid landscape of SEO, not staying ahead of your competition means falling behind.
To read the full article, visit Milestone Insights.
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