Is your future hotel key already in your pocket?

It may well be, says Keith Gruen, CEO of hetras. But for a host of reasons, other options – even some decidedly unsexy ones – need to be considered, too. In this overview, Keith shares with Hotel Yearbook readers the pros and cons of the main contenders for Hotel Key of the Future.

The full e-book, about 88 pages in length, is available at www.hotel-yearbook.com.