The future of revenue optimization: more than just the room

Optimizing revenue and profitability means understanding how a hotel’s many different streams can affect one another, says Sanjay Nagalia of IDeaS Revenue Solutions. “Without a big-picture perspective, opportunities can go undetected, and revenue can be left on the table,” he writes. “Sophisticated analytics technology is now capable of aggregating and transforming large, disparate data sets into actionable intelligence.”