Exclusive Google Partner Insights & Tools for 2015

As a Google certified partner, Vizergy continues to grow and evolve with the ever-changing marketing trends and practices. Exclusive insights and tools are provided to Vizergy straight from Google in order to meet specific goals and market demands. Earlier this month, a representative from Google met with our paid search analysts and several other members of our team for a day of training. The representative discussed several topics including: advertising on YouTube, the latest paid search optimization methods and products for our clients, and new beta products from Google.

What did we learn in training?
During our training we learned that advertising on both the Google Search and Display networks is an effective way to reach our clients' main target audiences through a variety of channels. The different strategies available to tailor a client's specific goals for their paid search campaign are vast. Our team was educated on all the possible advertising strategies, and in what instances they should be used, ranging from Remarketing and the more-targeted RLSA (remarketing lists for search ads) throughout all networks, to E-mail targeted marketing.

Below is a brief synopsis of how each advertising strategy that was discussed can be applied to our clients' paid search campaigns:

Remarketing Best Practices
Using data gathered in Remarketing dimensions tab to adjust bids based on your customers' shopping behaviors.

Display Advertising
New beta products and measurement tools to implement for display advertising.

Best practices on Adwords
Learning about typical travel consumers, trends, and data to adjust campaigns based on Google's data.

What does this mean for our clients?
At Vizergy, we strive to have the most qualified analysts at the head of our Search Engine Marketing (SEM) efforts. Our partnership with Google provides support on the best tips, practices, and training to utilize platforms like Adwords in the most effective ways possible, including the powerful tools and data available in Adwords. This support helps our analysts provide more thorough optimization which will garnish better results. The main takeaway from our Google training was an emphasis on increasing performance for clients on all levels of the search funnel for customers, from initial brand recognition to completing conversions, by using historical data from your campaigns and case studies, and implementing new Google products.

For more on what it means when we say that Vizergy is a certified Google Partners, read our article "Vizergy is a certified Google Partner… What does that mean for our clients?"

If you have questions about your property's online marketing or would like to discuss how to optimize your efforts, feel free to reach the Vizergy team at 1.800.201.1949 or [email protected].